“We did it, once again. Our persistence in becoming the platform of choice for marketers worldwide by outplaying all vendors in our space, firmly positioned us in Gartner’s Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs 2020. What’s next? We’ll continue investing quite heavily in our platform to cement our presence as one of the most progressive tech companies of all times. With our 250+ top-notch engineers we’ll continue exploring new categories and building products that will give marketers the agility they deserve in shaping the future of customer experiences. I would like to extend my sincere thanks to our 600+ global partners for their trust and to our extraordinary team, always ready to go where others dare not.”
Hande Cilingir, CEO & Co-Founder of Insider
Reference clients reported high satisfaction levels with the Growth Management Platform’s overall product capabilities, scoring those capabilities above average among all vendors in this Magic Quadrant. References also praised the platform’s ease of use and noted the responsiveness of customer support teams.
Gartner Multichannel Marketing Hubs Magic Quadrant 2020
Ease of Use
Insider’s platform has been built from the ground up for marketers and reduces the dependency on IT teams. Integrating Insider on channels like web and apps takes minutes, not months. “References also praised the platform’s ease of use and noted the responsiveness of customer support teams.”
Predictive Personalization
Insider’s MMH “enables segment identification via lifetime value tracking and propensity calculations. Users can combine predictive algorithms and rule-based and brand affinity scores in multiple ways to create personalized offers.”
Multichannel Marketing
Insider offers robust marketing channel support “with client references rating the company’s web and mobile messaging and mobile app support above average among the vendors in this research.” In addition to this “Insider’s customer journey planning capabilities enable marketers to select multiple follow-up actions for a given user action”
Contextualized Recommendations
Insider’s AI powered recommendation engine “combines custom rules as well as support for third-party rules, enabling strong prioritization and offer sequencing functionality.” Discover Smart Recommender and Maven
Growth Expertise & Customer Success
Our team of growth experts bring strong domain expertise from different verticals like Retail, Travel, Media and Airlines to help you kickstart your multichannel marketing program from day one.
How Samsung created a high converting Multi-Channel experience to boost Galaxy 9 Sales
Gartner Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever, 12 May 2020. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever, 12 May 2020. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
