Insider´s technology ensures the personalization of the online experience
The winning strategy: Web y Mobile Push
Exoticca was founded in 2013 in Barcelona by a team of experts in generating online travel experiences. Exoticca’s multicultural and multidisciplinary team already has more than 200 employees who are passionate about travel; the team includes 50 Product Crafters and Curators specializing in destinations. The Product Crafters and Curators have harnessed their insider knowledge and unique skills to handcraft unforgettable holiday packages. Each and every one of the itineraries is designed to ensure clients have the best possible experience in every destination. Exoticca’s vision is to become the next generation tour operator and lead the digital transformation of the multi-day package tour market to long-haul destinations. To achieve this, they incorporate state-of-the-art technology with AI to deliver the best-personalized experiences through a fully optimized customer journey. The Exoticca team uses its experience to create unique vacations under the company’s values: always show the utmost respect and admiration for other cultures and the environment.
Exoticca organizes its own tour packages to more than 50 destinations around the world, through a team of destination experts who carefully design the itineraries, always seeking to optimize both the experience and the price. The combination of manually curated products with intensive use of technology allows Exoticca to offer prices never seen before without compromising the quality of the trips.
Having a strategy to collect website visitors´ information that goes beyond requesting to subscribe to a newsletter or leaving an email to obtain a promotion is a priority for brands that offer online services.
Push notifications are a new channel that syncs perfectly with traditional marketing strategies. It is an additional way to achieve fast and direct communication that is not forgotten in saturated inboxes.
Insider enables visitors who opted-in to receive push notifications automatically (even the ones they missed) once they start their browser.
For example, if a web push notification is sent when a user is not on the Exoticca website and they open their browser at 3:30 PM, they will see the web push notification in the upper right corner of their screen.
Subscribers can also receive notifications on their Android mobile devices, including desktops, tablets, and smartphones.
Exoticca is a leader when it comes to the digital transformation of the tourism sector. The Exoticca team uses a push notification strategy to ensure personalized experiences for their customers and anonymous users, thus improving their conversion metrics.
Exoticca has created several push campaigns with specific objectives to recover abandoned reservations, recover users who abandoned browsing, and also for price alerts to inform visitors and clients about new offers. To end “ad blindness” and users’ reluctance to provide information, especially their email, Exoticca uses Insider’s web and mobile push solution to collect information easily and efficiently, allowing them to personalize user experiences for anonymous visitors and customers, thus improving engagement and conversion rates.
Exoticca´s team used a web push strategy with which they managed to capture more than 309k new users, who then were able to receive 106 personalized messages in 4 months. Thanks to the campaigns that Exoticca activated on the Insider platform, the marketing team has managed to redirect more than 17k users, thus achieving an ROI x8.
Exoticca is undoubtedly reinventing the concept of “travel agency” and online experience; their efforts to be leaders in generating unique and memorable experiences help them improve their engagement rates and the loyalty of their customers.
Nicolas is VP of Marketing EMEA at Insider. Passionate about new technologies and e-commerce, Nicolas has held various position at leading e-commerce and tech companies including Groupon, Microsoft and Bwin.