ACQUISITON

eBetting

Roll the dice!

API Targeted Web Push

Lin wants to increase the number of high-value bets placed on the upcoming First League game. She designs a web push notification with dynamic attributes, pulling data from Lucky Bet’s back-end systems. To get more audience, she targets a predictive segment of players who are more likely to place a bet.

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ACTIVATION

eBetting

Road to the Finals!

In-App Messages

Lin creates a deep link to redirect those players who have swiped the web push on a mobile device right into the mobile app. There, they can view a list of their favorite teams on the screen. Lin designs a personalized in-app message encouraging players to bet on their favorite teams.

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REVENUE

eBetting

When the odds are in your favor

In-App Messages

Lin decides to trigger another in-app message to maximize the value of each visit. After a user places a bet, a new in-app message is shown asking users to place another bet on one of their favorite teams.

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RETENTION

eBetting

Back to bet!

Slider Mobile App Push Notification

Lin wants to improve the lifetime value (LTV) of every player. Using AI-backed predictive segments, she targets churning players before it’s too late. Aware that every user has a different behavior, Lin decides to send out personalized slider mobile app push notifications. She uses dynamic attributes in rich push notifications to keep them coming back.

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