Contentsquare and Insider launch partnership to help brands deliver richer personalized digital experiences
Chris Baldwin
Aug 11, 2020
Chris Baldwin
Aug 11, 2020
Chris Baldwin
Aug 11, 2020
Chris Baldwin
Aug 11, 2020
Insider has today announced that it is partnering with leading experience analytics solution Contentsquare. The inclusion of Insider into Contentsquare’s Experience Partner Program recognizes Insider’s ongoing collaboration with Contentsquare and the high-quality delivery of applications and tailored technical solutions that Insider brings to its customers.
Insider’s AI-powered individualized marketing platform enables enterprise companies to connect customer data across channels and systems, predict their future behavior with an AI-powered intent engine, and orchestrate and deliver one-to-one experiences to customers at critical touchpoints in their journeys.
Insider’s platform offers the widest set of product features in the market while coordinating all offline and online data across the unified platform and its various engagement channels. The powerful AI intent engine consists of 15+ algorithms that enable marketers to make precise predictions such as which customer segments are likely to convert, buy, and churn, and use that information to design the most optimized experiences to drive each individual closer to their desired goals.
Contentsquare and Insider partnership benefits
About Insider
About Contentsquare
The forthcoming integration with Contentsquare will allow Insider customers to access an even deeper understanding of user behavior, and a nuanced picture of the customer experience every step of the way.
Contentsquare’s unique engagement and revenue metrics add a critical layer to Insider’s segmentation capabilities, enabling teams to deploy more effective personalizations and get an even greater return on experience.
As brands race to deliver frictionless experiences to their hyperconnected customers, Contentsquare and Insider helps digital teams identify and reverse frustration along the customer journey through positive interactions that keep them coming back.
“We partner with companies that are committed like us to helping brands increase their digital agility and raise the standards for customer experience. The addition of Insider to our partner program will mean that more companies can build standout brand experiences and drive greater business impact from their digital strategy,” commented Gilad Zubery, VP Global Business Development & Partnerships, Contentsquare.
“We have taken a unique approach to multichannel experience orchestration and created a strong AI-backed platform that helps brands deliver personalized customer journeys with the widest array of product features in the market. Our partnership with Contentsquare will help brands understand the “why” behind every experience and deliver superior customer experiences.” said Hande Cilingir, CEO & Co-Founder of Insider.
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Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from acquisition to activation, retention, and revenue. Leveraging real-time predictive segmentation powered by artificial intelligence and machine learning, the Growth Management Platform empowers marketers to deliver one-to-one customer journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, the GMP is easy to implement and simple to use, without the need for complex integrations and dependency on IT teams. Insider simplifies digital marketers’ lives and helps them drive growth for their brands, with zero marketing waste.
Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.6/5 rating based on 100% user reviews, 17 quarters in a row. Insider’s co-founder and CEO Hande Cilingir was selected as one of the top women CEOs outside of the US by Crunchbase. Insider is trusted by more than 1000 global enterprise brands, including industry powerhouses such as UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Toyota, Carrefour, MediaMarkt, Estée Lauder, Adidas, Levi’s, Puma, GAP, Virgin, AVIS, Marks & Spencer, Avon, Nissan, BBVA, IKEA, and CNN.
Contentsquare empowers brands to build better digital experiences. Their experience analytics platform tracks and visualizes billions of digital behaviours, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore. Today, it helps more than 700 enterprises in 25 countries deliver better digital experiences for their customers. Visit contentsquare.com to find out more.
Written by
Chris Baldwin
Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.
