Enklare chose Insider to unlock the true potential of their digital online initiatives and help them achieve their growth objectives. They diversified their digital channels and are creating compelling cross-channel customer journeys.
“The biggest benefit of Architect is that it unifies the customers and integrates multiple channels. The simple UI makes it easy for non-technical marketers to build effective customer journeys. I can really recommend Insider to all the product and marketing teams who are data driven with a growth mindset to really want to unlock the true potential of their digital online initiatives.”
Güney Özberk, Product Growth, Enklare
Enklare started out in 2014 as a loan broker in Sweden. They help their customers to find the best loan offer on the market, identifying the best ways to consolidate loans and decrease monthly costs and interest charges.
Like many market disruptors, Enklare relied a lot on expensive paid channels. And with changes to 3rd party cookies imminent, they knew they needed a robust platform that could power and connect their first-party channels.
With Insider, Enklare diversified their digital channels, using SMS, web push notifications, email and other online digital channels to engage their customers on the channel best for each individual. They chose Architect, Insider’s cross-channel journey orchestrator to seamlessly connect their channels, creating compelling customer journeys.
Due to Insider’s ease of use and intelligent automation power, Enklare has been able to redeploy internal resources to other areas of the business. Enklare has reduced the time taken to reactivate potential customers by at least 50%, accelerating their rate of growth.
The form on the Enklare homepage is the gateway to their offering and ultimately, to conversion. AB driving form conversions. That’s why it is essential for Enklare to optimize the customer journey and instill confidence in their visitors. The Insider team have helped Enklare to run fast-paced and creative A/B tests to drive maximum conversions on their site.