[New eBook] Back to School marketing

Pablo Sanz

Apr 6, 2021

Pablo Sanz

Apr 6, 2021

Deloitte Back to School survey, 2018 estimates the B2S spending to touch $27.6 Billion in the US. Online search volumes globally will be 10% higher during this time, as reported by Google. Mobile searches for Back to School products are estimated to be 20X higher than before.

Back to School season is a tremendous opportunity for marketers. With online search volumes rising, more people will buy essentials like clothing, school supplies, electronics, mobile phone plans, and cosmetics and beauty products from their favorite brands online and forgo the brick-and-mortar experience. 

To help marketers prepare for this shift, we’ve compiled eight real-life Back to School marketing strategies and proven tactics on how to fix the leak in your conversion funnel. In it, you’ll find new ways to drive demand across channels using methods like social proof, personalized onsite banners, captivating exit-intent overlays, and much more. 

Key takeaways

  • Learn how to optimize your budget with AI and machine learning-powered predictive segments. 
  • Discover how to win back users and get last year’s shoppers to buy from you. 
  • Drive loyalty with compelling content and personalized offers. 

Click here to amaze yourself and your valued customers.


As the Digital Growth Director for Insider Spain, Pablo is responsible for building the new strategic partnerships and growing the current partnerships in the region. Before joining Insider, he was a Channel Account Manager for HubSpot, where he gained expertise in Email Marketing, Inbound Marketing, and CRM, building and growing the partner network of Spain & Portugal. He started his journey into the SaaS world at Oracle as a member of their business development team.