Welcome Back to School 

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In the 2018 Back to School survey by Deloitte, total spending during the season in the US alone is estimated at an all time high of $27.6 billion USD, with the average household spend set to reach $510 USD. Mobile searches for Back to School products are estimated to be 20X higher than before.

In the MENA region 37% of male students have been identified as possible laptop and mobile phone buyers. 44% of female students will be buying beauty and personal care products.

Considering all this activity, we have compiled the Back to School eBook – a collection of some of the best and trusted best practices to help you extract the most out of this shopping season. We have also created some unique use-cases to help you understand how best to optimize your Back to School campaigns.

Maximize your website’s real estate with Banner Management. Display highly relevant and personalized banners to your segmented audiences, in real-time, drive conversions and maximize revenue from each visit.

Optimize advertising budgets and improve ROAS with AI-powered predictive targeting. Leverage Architect: Insider’s AI-backed Customer Journey Builder to build orchestrated customer journeys and engage your shoppers on their preferred channels to deliver pleasant and converting journeys.

Speed up customers’ in-app purchase decisions with the wisdom of crowds. Target and motivate reluctant customers to complete their purchases by letting them know how many views a product has and how many times it was purchased within a given timeframe.

Building your strategy around the Back to School season is vital, so don’t wait. Dive in to explore how you can leverage AI and Machine Learning backed technologies to personalize your Back to School campaigns and create customer experiences that stand out.