Announcing Insider and Segment integration

Chris Baldwin

Mar 4, 2019

Announcing Insider and Segment integration Featured Image
Chris Baldwin

Mar 4, 2019

We are excited to announce that Insider is now integrated with Segment! This opens up several possibilities to make Insider work with your current technology stack, by exchanging data through Segment. Read on to find out everything about this integration and how you can get started.

Table of Contents
  1. What is Segment?

  2. What can you achieve with this integration?

  3. Get Started

What is Segment?

Segment is a platform that helps you collect, standardize and route data to your existing tools Facebook Ads, Google Analytics, Redshift and many more. It helps you simplify data collection with a single API and send it to all your destinations.  

What can you achieve with this integration?

With Insider now added as a destination to Segment’s ecosystem, you can send data from your Website and Apps to Insider and leverage it for use cases ranging from triggering journeys to personalization and more.

Trigger Journeys

Track and action on user behavior like cart abandonment, purchases etc. to trigger journeys within Insider’s Customer Journey Builder, Architect. Target users across channels like Website, Web Push and Emails using Architect.

Personalize user experience

Leverage user information passed from Segment to personalize your user experience. Think of personalized messages that include full user context like their name, age etc. and their behavior like products viewed, cart items or categories of interest.

Sync segments

Sync your first party segments into Insider. Kickstart your personalization by pushing information on your high value VIP users or your inactive customers and tailor your messaging.

Get Started

Getting your Insider integration up and running is just a matter of few minutes. Just head over to your segment account and find Insider in the destinations catalog. You can read more in detail about this integration here.

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.