We are excited to announce that Insider is now integrated with Segment! This opens up several possibilities to make Insider work with your current technology stack, by exchanging data through Segment. Read on to find out everything about this integration and how you can get started.
What is Segment?
What can you achieve with this integration?
Segment is a platform that helps you collect, standardize and route data to your existing tools Facebook Ads, Google Analytics, Redshift and many more. It helps you simplify data collection with a single API and send it to all your destinations.
With Insider now added as a destination to Segment’s ecosystem, you can send data from your Website and Apps to Insider and leverage it for use cases ranging from triggering journeys to personalization and more.
Track and action on user behavior like cart abandonment, purchases etc. to trigger journeys within Insider’s Customer Journey Builder, Architect. Target users across channels like Website, Web Push and Emails using Architect.
Personalize user experience
Leverage user information passed from Segment to personalize your user experience. Think of personalized messages that include full user context like their name, age etc. and their behavior like products viewed, cart items or categories of interest.
Sync your first party segments into Insider. Kickstart your personalization by pushing information on your high value VIP users or your inactive customers and tailor your messaging.
Getting your Insider integration up and running is just a matter of few minutes. Just head over to your segment account and find Insider in the destinations catalog. You can read more in detail about this integration here.
I am passionate about helping retailers and brands to acquire, understand, retain, reward and grow their customer base in e-commerce, hospitality, retail and service sectors. Working with CX and digital marketing strategies. Currently working with the worlds first integrated GMP - Growth Management Platform to manage all customer touch points with an AI powered unified data layer, creating a true single customer view.