Insider Newsroom
December 03, 2025
Insider named #1 Leader across 11 categories in G2 Winter’26 reports
NEW YORK, NY (Dec 4, 2025) — Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it has extended its market dominance in G2’s Winter ’26 reports, earning #1 rankings across all 11 categories. Insider achieved a perfect 100/100 user satisfaction score in every category, reinforcing its position as the world’s most trusted AI-native omnichannel platform for marketers.
For the eighth consecutive year, Insider holds the top position in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, Ecommerce Search, Conversational Commerce Platforms, Personalization Engines, and Ecommerce Personalization, while maintaining its leadership in Customer Journey Analytics and Marketing Automation categories.
Insider was also recognized as the #6 Best Software Product globally, standing alongside global tech innovators like Google and HubSpot. This year’s Winter ’26 reports awarded Insider more than 365 badges across 410 reports, including Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, Best Meets Requirements, and more.
Insider earned a 99/100 product roadmap score, the highest of any vendor evaluated, underscoring its position as the most visionary AI-native marketing platform. With 97% of customers willing to recommend Insider, global marketing, CRM, and eCommerce teams trust Insider to shape the future of customer experience.
Following its recent $500M Series E investment, Insider is accelerating industry-first innovations and expanding AI-driven development across the entire customer lifecycle.
Insider received 97/100 for Ease of Use and Setup and 98/100 for Onboarding & Support, ranking as the easiest platform for brands to switch to and scale. With localized teams in 28 countries, Insider offers seamless onboarding, rapid implementation, and customized migration playbooks.
In the past year alone, 150 brands have migrated from legacy marketing clouds to Insider, achieving up to 5X faster time-to-value thanks to Insider’s automatic migrator, pre-built integrations, and white-glove migration blueprint.
For the eighth consecutive year, Insider outperforms every vendor across all categories, grids, indexes, and criteria, surpassing Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and others.ap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.
See the full comparison report of Insider x Adobe x Braze x Bloomreach x Iterable x Salesforce
As the #1 Leader in CDP, Customer Journey Analytics, and Marketing Automation, Insider enables enterprise brands to unify data, activate predictive audiences, and automate hyper-personalized journeys at global scale.
With perfect scores in CDP and top rankings across Journey Analytics and Marketing Automation, Insider empowers brands like Samsung, Burger King, and Estee Lauder to deliver predictive, real-time personalization powered by advanced AI insights.
Insider leads across Personalization, Ecommerce Search, and Conversational Commerce, establishing its position as the most comprehensive customer engagement platform.
Insider’s AI-powered recommendations, dynamic search experiences, and real-time conversational capabilities help brands deliver human-like, revenue-driving interactions at every touchpoint.
Insider remains the #1 Mobile Marketing platform with leadership scores in:
By unifying App Push, In-App, SMS, WhatsApp, and mobile email under one AI-native stack, Insider helps brands deliver fast, contextual, high-impact mobile engagement. Brands like Domino’s, Birkenstock, and Puma rely on Insider to drive app adoption, increase conversions, and improve retention with deeply personalized mobile journeys.
Insider’s leadership across 11 categories, combined with unmatched scores in AI innovation, usability, customer engagement, and omnichannel execution, cements its position as the world’s most complete, future-ready marketing platform.
As more brands shift away from fragmented point solutions and legacy clouds, Insider continues to raise the bar for speed, intelligence, and enterprise-grade impact.
With a visionary roadmap, enterprise-ready migration capabilities, and a suite of AI-native solutions built for scale, Insider empowers global enterprises to transform customer experiences and unlock growth beyond what traditional platforms can deliver.
The message from customers and analysts is clear: Insider is the #1 choice for brands leading in the AI era.
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