6X
Return on Investment (ROI)
159%
increase in CVR
in 3 months
64%
increase in
lead generation
Industry
Retail – Consumer
Electronics
Category
Personalization
Channels
Onsite
Push Notifications
Solution
Smart Recommender
InStory
Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how, helping us skip trial-and-error phases to achieve results faster. We’ve managed to achieve 6X ROI from the [platform] already.”
Group Head of Digital Marketing and eCommerce
Executive summary
For Vodafone, it was important to provide digital customer experiences that reflected its status as a best-in-class technology leader. Vodafone worked closely with Insider’s local growth experts to create more precise AI-led segments that would individualize experiences for every customer both online and offline. Insider helped Vodafone deliver a multichannel marketing strategy that engaged its audience across Email, Web Push, Facebook, and more. Using Insider’s advanced segmentation capabilities, Vodafone sent timely, relevant, and consistent messages to highly targeted audiences, helping to increase conversions by 159% and gaining 6X ROI over three years.
About Vodafone
Vodafone is the largest mobile and fixed network operator in Europe. Operating in 21 countries, Vodafone has over 300 million mobile customers, 30 million broadband customers, and 20 million TV customers. They also connect more than 120 million IoT devices worldwide.
Their mission is to create a digital society that includes everyone and helps protect the planet by connecting people, businesses, and communities, so that everyone can tap into the benefits of a digital society. Vodafone has been an Insider partner for three years.
USE CASE #1
Using advanced segmentation to increase conversion rates with highly targeted messaging
The challenge
Vodafone was looking for ways to enhance its cross-channel marketing strategy and test new channels for engaging its audience. They wanted to increase Average Revenue Per User (ARPU), customer retention and loyalty, and conversions.
The solution
Insider’s cross-channel capabilities—including Web Push, On-Site, Email, and Facebook—helped Vodafone engage its audience with consistent, timely messaging across multiple channels.
With 120+ ready-made attributes to segment users (including traits, behaviors, preferences, and more), Insider empowered Vodafone’s marketing team to quickly build and launch new, expertly segmented campaigns to highly targeted audiences.
The results
64%
increase in
lead generation
52%
increase in CVR
in 3 months
We have a very high volume of traffic on our digital assets, so even small improvements make a huge difference to our success metrics. Insider’s predefined templates and easy-to-use interface allowed our marketers to take quick actions and communicate with the customers on different channels.
Group Head of Digital Marketing and eCommerce
USE CASE #2
Increasing CVR by 159% with Cart Reminder Push Notifications
The challenge
Vodafone was looking to improve its conversion rate and believed cart abandoners would be a great low-hanging segment to target. Having completed most steps in the sales funnel already, a small nudge towards completing their goals could make a huge difference in conversion rate.
The solution
To increase conversions amongst this engaged audience, Vodafone launched a cart reminder campaign. They targeted cart abandoners with onsite ‘cart reminder’ messaging while browsing the site, helping create a sense of urgency and demand about their cart.
Last quarter, on-site cart reminders increased conversion rates by 159% and the platform as a whole delivered more than 6X ROI.
Group Head of Digital Marketing and eCommerce
The results
6X
Return on Investment (ROI)
Summary
“I’d recommend Insider to any brand looking for a 360-degree customer view and enterprise-level technology partner that allows them to speak to the individual at scale. Insider also delivers the fastest time to value in the market,” says Uğur.
Vodafone also loves how Insider’s onboarding and customer support teams are on-hand every step of the way. “They understand what we’re looking to achieve and go out of their way to help us achieve it. At Vodafone, we have a lot of partnerships, but Insider is a preferred one.”
Looking ahead
Vodafone is always looking ahead to best serve its customers. Following the success of the Insider partnership, Vodafone is keen to explore emerging new channels to boost engagement and communication with its’ customers – where they already are.
The marketing and eCommerce teams are actively exploring how to further use Insider’s AI-predictive segments to predict customer behavior to tailor every touch point, based on predicted intent in real-time.
Favorite feature
Smart Recommender
The team at Vodafone love Insider’s Smart Recommender tool because of how quickly its algorithms learn customer preferences to deliver revenue. This capability allows Vodafone to deliver 1:1 recommendations based on predicted behavior, engagement data, popularity, or relevancy.
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