The Ultimate Digital Growth Guide for Telecom Marketers
7 Solutions to Overcome the 4 Challenges Every Telecommunications Marketer Faces
Customer experience is the make-or-break factor for telecom companies. According to Ernst & Young’s report, 82% of companies view customer experience management as their number one strategic priority. During economic downturns, there’s an even greater need for telecom companies to double down on customer-centricity, as customers expect to pay less and more easily switch to competitors.
That’s why we’ve put this eBook together, to highlight the ways telecom companies can optimize digital across acquisition, activation, revenue, and retention to improve lead generation (without increasing costs), conversions, upselling and overall retention.
Part 1: Meet telecommunications customers by persona
Part 2: Challenge #1: Endless spend
Part 3: Challenge #2: They just won’t commit
Part 4: Challenge #3: Improving the upsell
Part 5: Challenge #4: Perfect Form failure
Part 6: Better telecommunications customer experiences start here
Let’s get on with improving customer experiences right away.