Welcome to the era of growth management
Fifteen years ago, hardware and infrastructure posed the most substantial cost for any company going digital.
Then the public cloud arrived, cutting infrastructure costs dramatically down, and the focus shifted to the war for talent and rising people costs.
Today, the scope and scale of competition are fiercer than ever in our digital, borderless world; it’s a race for growth, and customer acquisition cost is now the make or break item on the P&L.
Yet many companies still take a poorly-targeted shotgun approach to customer acquisition.
Too many marketing dollars are spent on the wrong customer.
Customers that don’t buy. Customers that don’t spend. Customers that don’t come back.
This ‘leaky bucket’ creates marketing waste, driving customer acquisition costs even higher.
Complex and costly cloud marketing technologies are not a viable solution for many companies.
The alternative is using a range of different point-solutions, but this creates fresh headaches for organizations that must then deal with managing multiple vendors, integrating solutions, and standardizing customer data.
What if you could have the best of both worlds?
Imagine a single platform that offers digital marketers a full suite of features across the entire growth funnel, from Acquisition to Activation, Retention and Revenue, with zero marketing waste.
A platform that is powered by AI and Machine Learning capabilities, delivering real-time predictive segmentation and personalization across web, mobile web, mobile app and ad channels.
A platform that is built on a unified data layer, that is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.
Insider simplifies the life of digital marketers and helps them drive growth for their brands.
Insider is recognized by global brands across Retail, Travel, Media, Finance & Banking, Automotive, eBetting and more. Insider is loved by digital marketers in 15 countries.
Meet Insider, the first integrated Growth Management Platform.