Personalization Inspiration for Every Stage of the Decathlon Customer Lifecycle

Trusted by 1000+ businesses

Customer Decision Journey

The customer decision journey in fashion retail is complex and
fluid. A smart marketer understands that transactions are no
longer linear and that the most important part of a brand and
buyer relationship happens after the first purchase. With
customer acquisition costs consuming so much marketing
budget, you need best in class strategies to create continued
positive customer touchpoints throughout continuous buying
cycles to nurture brand loyalty.

In a recent report, McKinsey explored the idea that the customer
decision journey is not, in fact, the traditional marketing funnel,
but in fact a more circular journey “with four phases: initial
consideration; active evaluation, or the process of researching
potential purchases; closure, when consumers buy brands; and
postpurchase, when consumers experience them.”

Multichannel Personalised Journey

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Driving repeat purchases to increase customer lifetime value

Hi, we are Insider

About Insider

One platform for individualized, cross-channel experiences—
enables enterprise marketers to connect customer data across channels
and systems, predict their future behavior with an AI intent engine and
individualize customer experiences. Marketers use Insider’s platform to
deliver experiences across channels like Web, App, Web Push, Email, SMS,
and Messaging Apps (WhatsApp, Facebook Messenger, RCS).

Insider was named as the #1 Leader in The Forrester Wave for CrossChannel Campaign Management 2021 and Gartner Magic Quadrant for
Personalization Engines 2021. The company has been named the #1
leader on G2’s Mobile Marketing Software and Personalization Grids,
with a 4.6/5 rating based 100% on user reviews,18 consecutive quarters.
CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir
as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in
retail, automotive, and travel use Insider to deliver AI-backed
personalized experiences that exceed customer expectations. Insider is
trusted by over 1,000 global businesses, including Singapore Airlines,
Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt,
Nissan, AVIS, Marks & Spencer, Allianz, Santander, BBVA, Pizza Hut, Avon,
and CNN.



Size reviews for lower return rates

By providing size reviews and peer assurances, you can make
visitors feel confident in their purchases and prevent orders of multiple sizes that result in high return rates.

What could you do with Insider?

One platform for individualized, 
across-channel customer experiences

Ready to Learn More?

If you would like to discuss how any of these strategies would bring value to the Very customer experience, don’t hesitate to get in touch.

Kyle Gomez
Digital Growth Consultant

Get in touch

If you would like to discuss how any of these strategies would bring value to the every customer experience, don’t hesitate to get in touch.

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI,

and individualizes experiences from a single platform with the fastest time to value.

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