Malaysia’s Leading Brands, Including Watsons, Maxis, and L’Oreal celebrate impressive growth and major milestones in partnership with Insider

[KUALA LUMPUR, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Malaysia’s iconic brands, including Watsons, Maxis, and L’Oreal. 

Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating up to 8 years of working together to drive growth. 

“It’s a pleasure to celebrate such long-lasting partnerships with some of Malaysia’s best-loved brands. Many of our customers have been with us for many years, in some cases up to six years in this region. Their trust and support is a huge testament to the power of our platform,” said Tunc Bolluk, Managing Director at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”

Despite regulatory shifts and other challenges in the economy, Insider remains a driving force behind the success of many Malaysia brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more.

Driving growth for Malaysia’s best-loved brands

Some of Malaysia’s best-loved brands are celebrating anniversaries and milestones with Insider, including Watsons who has worked with Insider for over 4 years. Maxis’, for 2 years, and most recently L’Oreal who has partnered with Insider, in the last 21 months.

The success of marketing and customer experience initiatives launched by Watsons, Maxis, and L’Oreal are even more impressive in the face of the economic challenges currently faced by marketers worldwide.

Spotlight: Watsons

For Watsons, Insider played a monumental role in improving Return on Ad Spend by 50% on Facebook during Singles Day with Predictive Ad Audiences.

Can Durmaz, Watson’s Sr. Digital Performance Marketing Specialist , expressed his gratitude for Insider’s platform and support team, “With Insider’s Predictive Ad Audiences feature for Facebook Ads, we got results that completely changed our approach in ad channels. The uplift of 50% in conversions with a mere three-figure pilot program was mind-blowing, to say the least. Insider has a phenomenal suite of tools for brands like us, which helps you achieve what you’ve set out to do,” he explained.

Spotlight: Maxis

Malaysia’s renowned telecommunications brand, Maxis, embarked on a two-year partnership with Insider, yielding extraordinary outcomes. By leveraging Insider’s solutions, Maxis overcame IT dependency hurdles and data complexities. This transformation empowered non-technical teams to architect personalized customer journeys and master data segmentation, resulting in reduced IT reliance, soaring engagement rates, and precise targeting.

Spotlight: L’Oreal

L’Oreal, a global leader in the beauty industry, partnered with Insider to build a successful omnichannel customer journey. The results speak for themselves – a remarkable 21.37% conversion uplift translating into a drastic increase in incremental revenue. This success was achieved through web personalization and web push strategies, contributing significantly to L’Oreal’s online revenue. With a 5X ROI and a 38% conversion rate uplift, Insider’s expertise in web personalization has proven to be a game-changer for L’Oreal. Over the past 2 years, L’Oreal has continued to partner with Insider to elevate its omnichannel marketing strategy.
Insider’s advanced suite of solutions has become the backbone for Malaysian brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient.

Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization

Looking forward

Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.

Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.