Singapore’s Leading Brands, Including Singapore Airlines, Singlife, and Etiqa celebrate impressive growth and major milestones in partnership with Insider

[SINGAPORE, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Singapore’s best-loved brands, including Singapore Airlines, Singlife, and Etiqa. 

Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating up to 10 years of working together to drive growth. 

“It’s a pleasure to celebrate such long-lasting partnerships with some of Singapore’s best-loved brands. Many of our customers have been with us for many years, in some cases up to six years in this region. Their trust and support is a huge testament to the power of our platform,” said Tunc Bolluk, Managing Director at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”

Despite escaping a technical recession, Insider remains a driving force behind the success of many Singaporean  brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more

Driving growth for Singapore’s best-loved brands

Some of Singapore’s best-loved brands are celebrating anniversaries and milestones with Insider, including Singapore Airlines who has worked with Insider for 6 years. Singlife, for over 2 years, as well as Etiqa who has partnered with Insider also for over 2 years.

The success of marketing and customer experience initiatives launched by Singapore Airlines, Singlife, and Etiqa are even more impressive in the face of the economic challenges currently faced by marketers worldwide.

Spotlight: Singapore Airlines

Singapore Airlines, an icon of aviation, has been a valued partner of Insider for the past 6 years. During this time, they have achieved remarkable results in enhancing their customer experience and marketing initiatives, even amidst challenging economic conditions. Insider’s platform has played a pivotal role in optimizing Singapore Airlines’ cross-channel strategies, ensuring their passengers receive personalized and memorable experiences throughout their journey.

Spotlight: Singlife

Singlife, a prominent player in the financial services sector, has partnered with Insider for over 2 years. Together, they have navigated the evolving landscape of financial marketing, delivering innovative solutions to customers. Singlife’s commitment to providing exceptional financial experiences has been amplified through their collaboration with Insider, resulting in significant growth and customer engagement.

Spotlight: Etiqa

Etiqa, a leading name in the insurance industry, has forged a successful partnership with Insider for over 2 years. In this time, Etiqa has demonstrated a commitment to innovation and customer-centricity that aligns perfectly with Insider’s mission. Amidst the challenges faced by the insurance sector, Etiqa has leveraged Insider’s platform to redefine its marketing and customer experience strategies. By harnessing the power of data-driven insights and personalized engagement, Etiqa has achieved impressive results, delivering value to policyholders and ensuring their peace of mind.

Insider’s advanced suite of solutions has become the backbone for Singaporean brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient. 

Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization

Looking forward

Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.

Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.