Insider Newsroom
September 24, 2024
Insider Expands Leadership Across 10 Categories including WhatsApp in G2 Fall’24 Reports, Solidifying its #1 Leadership in the Industry
NEW YORK, NY (Sept 24, 2024) – Insider, the leading AI-native platform for delivering individualized, cross-channel customer experiences, today announced that it has extended its leadership position in G2’s Fall’24 reports across ten categories, 190+ grids, reports, and indexes, and has taken the top spot in the newly launched WhatsApp Marketing category.
Insider has made significant strides over recent reports, expanding into three new categories and widening its lead over other vendors, pulling further into the top-right corner and solidifying its position as the #1 undisputed industry leader.
Insider topped the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, Personalization Engines, and E-Commerce Personalization for the eighth consecutive year. Insider also maintained its top position in the Customer Journey Analytics category, and in Marketing Automation remains on the heels of HubSpot Marketing Hub. Insider also continued its climb up the rankings to the top spot in the E-commerce Search category.
In all three new categories, WhatsApp Marketing, SMS Marketing, and E-commerce Search, Insider rose to the top of the charts, surpassing every other vendor, from single-point solutions to the traditional marketing clouds. These accolades confirm Insider offers CX and marketing professionals unparalleled depth and breadth of solutions to drive more value for brands worldwide. From App to Email, Web, and WhatsApp, it’s impossible to find the same combination of native channel support and advanced capabilities from any other vendor.
Insider’s continuous pursuit of developing industry-first solutions has earned it a reputation as a first-mover, always incorporating the latest technologies and capabilities before any other vendor, this extends to its stature as a disruptive AI leader for over a decade. Insider also received a perfect user satisfaction score of 100/100, with 96% of customers willing to recommend them to their peers. 96% of users also believe the product is easy to use, helping marketers and brands drive ROI up to 3X faster than all other vendors.
It’s not only users who are recognizing Insider’s reputation for growth and innovation. Gerry Murray, Research Director, Marketing and Sales Technology, IDC, commented,
“The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, the group of disruptors led by platforms like Insider are either at or above technical parity with the conventional solutions”.
Some of Insider’s biggest developments from the past year include the launch of Sirius AI™, Insider’s patent-pending AI solution to help brands boost productivity by leveraging the combined power of generative, predictive, and conversational AI. Other advancements were made to their Conversational CX, Customer Data Platform (CDP), and Eureka solutions.
“We were impressed with Insider’s commitment to innovating in the Customer Experience space. Moreover, its global footprint allows us to have a consistent experience globally. Insider’s product suite is robust.” — Director – Global Marketing Office at Samsung
For the 8th consecutive year, Insider has outperformed all other vendors across all categories, grids, indexes, and criteria, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.
With ease of setup and use scores of 96/100, which is 15% higher than the industry average, brands are choosing to migrate to Insider with zero downtime and the fastest time to value in the industry.
See the full comparison report of Insider x Adobe x Bloomreach x Braze x Iterable x Salesforce
Insider extends its #1 leadership into the newly created WhatsApp Marketing category, emerging as the top choice for marketers and businesses using WhatsApp to send promotional, transactional, and conversational messages. With an overall score of 97/100, Insider has outperformed over 30 vendors, from point solutions to multichannel marketing vendors.
With Insider, WhatsApp can easily be integrated into your omnichannel customer journey to boost conversion rates by more than 60%. With 70+ pre-approved message templates, marketers can get up and running with personalized messages easily and quickly. Insider also supports the use of WhatsApp for lead generation, commerce, transactional, and support messages. The AI-powered optimization capabilities help marketers target the right user segments at the right time and craft engaging copies to maximize engagement.
“Insider offers a multitude of segmentation options to send personalized WhatsApp campaigns. We love their templates library and the opt-in templates have helped us grow our subscriber base.” — Ecommerce Director at Birkenstock
“Insider offers a multitude of segmentation options to send personalized WhatsApp campaigns. We love their templates library and the opt-in templates have helped us grow our subscriber base.” — Ecommerce Director at Birkenstock
Insider is the #1 leader in all three personalization categories: Personalization Software, Personalization Engines, and E-commerce Personalization. With an overall score of 99/100, Insider outranks all other vendors like ActiveCampaign for Marketing (89/100), Bloomreach (71/100), Braze (76/100), Dynamic Yield (72/100), Iterable (83/100), Klaviyo (78/100), MoEngage (69/100), Moosend (78/100), and WebEngage (67/100). Insider also scored the highest (97/100) in key capabilities that users care about, including Customer Profiles, Behavioral Targeting, A/B Testing, Optimization, Templates Library, Marketing Campaigns, Triggered Messages, Personalized Messaging, Web and Mobile Personalization, Guided Selling, and Product Recommendations.
Marketing, CRM, and eCommerce professionals love Insider for its ability to create personalized and seamless experiences across any channel. Insider also helps brands supercharge their product recommendations, product discovery, and personalized search results strategies.
Last year, Insider was also named a Leader in the 2023 Gartner Magic Quadrant™ for Personalization Engines for the third year running, with the highest scores in all three personalization use cases: Marketing (3.99/5.0), Digital Commerce (4.11/5.0) and Services and Support (3.94/5.0). In addition to its presence as a Leader in the Magic Quadrant, Insider was also recognized as a 2023 Gartner Peer Insights™ Customers’ Choice for Personalization Engines with the Highest Overall Rating of 4.8/5 earlier this year.
“With Insider’s powerful AI, we were able to engage our users with more relevant and personalized offers. We saw an increase of 25% in our conversion rate in just one week.” — Digital Marketing Director at Watsons
With an overall score of 99/100, Insider has taken the #1 Leadership spot in the Customer Data Platform category, outscoring all other vendors, including Bloomreach (85/100), Fullstory (75/100), Klaviyo (74/100), SAP CDP (69/100), Segment (76/100), Treasure Data CDP (73/100), and WebEngage (73/100).
Insider’s AI-native Customer Data Platform (CDP) helps enterprise-level brands orchestrate customer experiences by connecting and consolidating siloed data from multiple offline and online sources, including CRM data. It goes beyond data unification to help marketers leverage data to create personalized experiences across 12+ channels based on each user’s behavior, interests, and preferences.
Insider scored 97/100 for Integration capabilities—10% higher than the industry average, thanks to out-the-box integrations with data warehouses like Snowflake and Amazon Redshift, Reverse ETL tools like Hightouch, and analytics platforms like Amplitude and Mixpanel. Insider helps brands connect data between multiple platforms, gain a single view of the customer, and put customer data into action, creating seamless and personalized customer experiences across the broadest number of channels. With Insider, brands can import and export data across a trusted ecosystem of connectors and integrations across 20+ categories, including CRM, Analytics, Ads, Email, SMS, Social platforms, Chat, and more.
It’s not only users who rate Insider highly. Insider was also named the #1 Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users. Vendor Assessment. The IDC report recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.“
“We’re using Insider’s best-in-class customer data platform and action layer to craft personalized experiences that reach customers where they want our brand to be.” — Marketing Director at Renault
With an overall score of 99/100 for Mobile Marketing, Insider is leaps ahead of all other Mobile Marketing vendors like AppsFlyer (77/100), Attentive (75/100), Bloomreach (65/100), Braze (95/100), CleverTap (82/100), Iterable (75/100), and MoEngage (73/100). Insider scored the highest (96/100) in capabilities like Segmentation, Optimization, Push Notifications, Email Marketing, Bulk SMS, Coupons and Promotions, and Dashboards.
Insider continues to develop industry-leading mobile solutions for brands looking to capitalize on a new generation of consumers seeking convenience, immediacy, and conversational experiences across mobile channels like In-app, App Push, SMS, WhatsApp, and Email.
“Insider’s personalization suite for the web and mobile have been amazingly efficient in helping us offer a sensible, customer-focused experience that our customers love and spread the word about.” — Digital Operations Director at IKEA
In the previous quarter, Insider extended its #1 leadership to SMS Marketing, emerging as the top choice for marketers using an SMS Marketing solution. With an overall score of 92/100, Insider has outperformed all the vendors in the SMS Marketing category, from point-solutions to multichannel marketing vendors, including Attentive (86/100), Birdeye (88/100), Bloomreach (73/100), Close (80/100), EZTexting (75/100), Klaviyo (77/100), Podium (82/100), and SlickText (88/100).
Insider’s SMS Marketing can easily be integrated into your omnichannel customer journeys to boost conversion rates by more than 60%. Offering 60+ pre-approved message templates that help marketers craft personalized messages easily, SMS can be used for various campaign types, including promotional campaigns, transactional notifications, and bulk SMS. The AI-powered optimization capabilities help marketers target the right user segments at the right time and craft engaging copies to maximize engagement.
Insider scored the highest (95/100) in capabilities like Bulk SMS, Automatic URL Shortener, Personalization, Automation, SMS Scheduling, MMS, Reporting, and more.
“Our main aim was to target our messaging-first audience with channels like SMS and WhatsApp. We’ve been running some revenue-driven campaigns like price alert, replenishment, and back-in-stock campaigns that have helped us with increase revenue and sales.” — Ecommerce Director at Slazenger
Insider’s AI-powered site search and merchandising solution, Eureka, includes capabilities for product discovery and merchandising for search and category pages. With the developments made to the search and merchandising capabilities of Eureka, Insider also entered the E-commerce Search category the previous quarter and within no time has catapulted to the top of the charts to become #2 leader, only behind Doofinder (87/100). In just two quarters, Insider has raced clear of all e-commerce search vendors, including Algolia (73/100), Bloomreach (63/100), Coveo (64/100), Klevu (57/100), Netcore Unbxd (59/100), Searchanise (57/100), and Searchspring (56/100).
Eureka personalizes every website search query and boosts product discovery by recommending relevant products based on past and predicted user behavior for the user’s search query. Eureka also allows marketers and merchandisers to boost the performance of their search results and category pages by manually re-arranging the listings with drag-and-drop merchandising.
Insider scored the highest (97/100) in search capabilities like Indexing, Product Catalog Information, Personalization, Recommendations, Ranking and Relevancy, Merchandising, and more.
“Eureka’s interactive capabilities made it easy for us to create search experiences.
The filtering options helped improve product discovery for our customers.” — Ecommerce Sales Director at Slazenger
Insider has accelerated to the #2 position in the Marketing Automation and Customer Journey Analytics rankings, with any vendor’s highest progression, and has topped the charts in the Momentum Report. With an overall score of 91/100, Insider is ahead of all Marketing Automation and Customer Journey Analytics vendors except HubSpot Marketing Hub: including ActiveCampaign for Marketing (90/100), Bloomreach (73/100), Braze (85/100), CleverTap (78/100), Iterable (77/100), Klaviyo (74/100), MailChimp All-in-one Marketing Platform (82/100), and MoEngage (71/100). Insider scored highest (98/100) in capabilities such as Integrations, Segmentation, A/B Testing, Customization, Email Marketing, Performance, and Reliability in Marketing Automation.
Insider’s omnichannel journey orchestration solution, Architect, helps brands create orchestrated and connected customer journeys across 12+ channels to target the right users with advanced segmentation capabilities and personalized content to drive higher conversions.
Global analyst, IDC also named Insider a Leader in their MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023, recognizing Insider for its impressive array of omnichannel marketing tactics, including email marketing, website personalization, push notifications, and In-App Messaging—all from a single platform.
“The customization capabilities of Insider helped us personalize notifications to deliver highly relevant content to our customers, which had a significant improvement on AOV and conversions in just two months” — Head of Marketing at Burger King
Discover more reviews from happy customers on G2 >
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