Insider Newsroom
September 22, 2023
LATAM’s Leading Brands, Including Gaia, Kavak, and Vivara celebrate impressive growth and major milestones in partnership with Insider
[SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Latin America’s best-loved brands, including Gaia, Kavak, and Vivara.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating their anniversary of working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of the LATAM’s best-loved brands. Many of our customers have been with us for many years, in some cases up to, five years in this region. Their trust and support is a huge testament to the power of our platform,” said Moritz Wolff, LATAM’s Regional Director at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights our platform’s value, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a challenging economic scenario, Insider remains a driving force behind the success of many brands in LATAM, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of Latin America’s best-loved brands are celebrating anniversaries and milestones with Insider, including Gaia, Kavak, and Vivara, which are celebrating their partnership anniversaries with us.
The success of marketing and customer experience initiatives launched by Gaia, Kavak, and Vivara is even more impressive in the face of the economic challenges currently faced by marketers worldwide.
Spotlight: Gaia
For Gaia, Insider played a monumental role in orchestrating user journeys and creating individualized customer experiences, which led to amazing results.
“Insider has helped us orchestrate customer communication across different channels to deliver an excellent customer experience. Using Architect we are able to track our users’ unique behavior, such as their recently viewed product, and target them through predictive segments like Likelihood to Purchase, Discount Affinity, etc. using the right message at the right time on the right channel”, says Maria Paula, Customer Journey Lead for Gaia.
Spotlight: Vivara
Vivara, who has been with us for just over a year, wanted to improve the customer browsing experience on their website. They turned to Insider to improve personalization and optimize their sales channel, and the results couldn’t be better: they’re seeing their ROI and incremental revenue increase like never before.
“We are able to better welcome the customer into our online store, know who the customer is and their objectives, their browsing profile, and be more assertive in our communication,” says Tiago Dias, Vivara’s ECommerce Manager. He adds that since the beginning of the partnership, the jeweler “has been able not only to offer smarter navigation, […] but also to anticipate and save on marketing investment.”
Insider’s advanced suite of solutions has become the backbone for Latin America brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.
