Benelux’s Leading Brands, Including Hunkemöller, Rivièra Maison, and OTTO celebrate impressive growth and major milestones in partnership with Insider

[LONDON, OCTOBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Benelux’s best-loved brands, including Hunkemöller, Rivièra Maison, and OTTO.

Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating our time working together to drive growth. 

“It’s a pleasure to celebrate such long-lasting partnerships with some of Benelux’s best-loved brands. Many of our customers have been with us for many years, in some cases up to three years in this region. Their trust and support is a huge testament to the power of our platform,” said Michael Uenk, Commercial Director at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”

Despite a challenging economy, Insider remains a driving force behind the success of many Benelux brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more

Driving growth for Benelux’s best-loved brands

Some of Benelux’s best-loved brands are celebrating anniversaries and milestones with Insider, including Hunkemöller for three years. Rivièra Maison, also for three years, and most recently OTTO, who has partnered with Insider, in the last six months.

The success of marketing and customer experience initiatives launched by Hunkemöller, Rivièra Maison, and OTTO are even more impressive considering the economic challenges currently faced by marketers worldwide.

Spotlight: Rivièra Maison

For Rivièra Maison, Insider played a monumental role in enhancing customer experiences, aiding product discovery and maximizing onsite revenue, boosting average order value by 17%.

Rivièra Maison Head of eCommerce expressed his gratitude for Insider’s platform and support team, “With Insider, we can deliver the same great customer experience online that we provide in-store. We feel confident that we have made the right choice because of the ease of integration, complementary product stack, and Insider’s experienced team of growth consultants. For brands looking to achieve their full spectrum of digital growth goals, Insider is a good choice,“ he explained.

Spotlight: Hunkemoller

Western Europe’s leading women’s bodywear retailer, Hunkemöller, is also celebrating its three-year partnership with Insider. What Hunkemöller most appreciates is the Insider platform’s fast ROI and ease of use for maximum marketing team efficiency.

Bert Middendorp, Hunkemoller’s Manager eCommerce explained, “What we love is that you can make a huge commercial impact with a small technical adjustment and [Insider] is perfect for that as it’s almost all automated. It is just a click of a button. You don’t have to design or develop anything.”

Spotlight: OTTO

Insider also helped OTTO’s eCommerce team to be more agile and effective, able to personalize customer experiences and make revenue-driving optimizations to the website without reliance on IT and development resources. Insider’s ready-to-use templates ensure the fastest time to value and OTTO increased their average order value by 5%.

“Insider’s platform enables us to constantly test campaigns and identify the best performing one to help us improve our onsite experiences,” reflected Corny van de Wal, OTTO Team Manager Shop Development, Production and Design. ”We appreciated the smooth and quick integration process as well as the continued strategic support we get from our account managers at Insider in optimizing our campaigns. Insider’s time-to-value is the fastest in the market and we’re seeing incredible results.”

Insider’s advanced suite of solutions has become the backbone for brands in Benelux, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient. 

Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization

Looking forward

Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.

Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN