So you’ve decided to put your business on the fast-paced growth track by implementing a growth management platform. It is imperative that businesses like yours must have already adopted other platforms in this age of modern hyper-growth. But the biggest challenge that most marketers like you face and hesitate while adopting or even consider moving to a new platform is the integration process.
Integration is painful for most marketers and a constant challenge that one cannot evade. It is the underlying concern of every stakeholder that is involved with the integration process, such as a Marketer, Developer, or QA. Each one of them has a different role when it comes to integration. A typical scenario in the integration process involves a marketer requesting an event to trigger a push notification. It is then passed onto the developer (if the partner has an in-house development team) or an agency (who usually assists partners with the integration process) to code the event. Now once the event is created the marketer sends a test push notification to the QA team. The QA team then checks and sends an affirmation to the marketer if the push was successful or not.
However, the basic integration process usually takes about 2 – 3 weeks to install the SDK and to set up the push notifications and in-app messages. But let’s say for 50 events such as product views, add to carts, checkouts etc. would take anywhere between 4 to 12 weeks. This directly translates to an opportunity cost, in fact, 12 weeks of lost revenue that could have been earned with personalization. So, how can we avoid this dreadful scenario?
Integration shouldn’t be painful at all. That’s why, at Insider, we’ve done months of research and planning to develop a solution to put an end to this problem—Integration Wizard. It helps marketers, developers and QA teams to fast forward the integration process and start achieving revenue goals.
Now let’s take a look at the challenges that you face during integration:
While these are the challenges that most encounter, our Integration Wizard aims at mitigating most of them with the easy DIY process.
What is Integration Wizard?
What You’ll Achieve With the Integration Wizard?
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Insider’s Integration Wizard is the industry-first set-up wizard that guides you through the integration process in a clear and concise manner and with minimal dependency on IT and QA teams. This guided wizard enables you to integrate the platform with ease in a DIY approach. It involves two phases:
This is the first step towards successful integration. It involves two simple steps that make you mobile ready to engage with your users instantly.
2. Testing Channels – Push, In-App, Push to In-App
In this phase, you’ll be setting up advanced events and attributes such as cart reminders, products viewed, the last category viewed, etc. Spending multiple iterations in development and QA to test all your app events is time-consuming and a deadlock. So to easily build and test events and attributes we have built the Test Lab. Using the Test Lab, you can now easily connect your mobile devices and test the events, attributes and event parameters on the fly. The Test Lab would show you the event stream in real-time for all the relevant events like app login, profile visits, checkout, product views, added to cart, etc. when you perform that action in the app on your connected test device.
There are two main problems we are trying to tackle for the mobile app marketers:
In summary, with Integration Wizard, you can:
Now wasn’t that as easy as solving a jigsaw puzzle? It is, right? To know more about Integration Wizard contact your account manager or write to us at firstname.lastname@example.org.
With 12+ years of experience in consulting, building, and marketing technology products for clients across industries, Srikant is a product leader, storyteller, data fanatic, and UX/usability enthusiast. He often appears as a speaker on panels about personalization and optimization and has a passion for building simple solutions to complex problems, and is currently pursuing that at Insider.