Introducing template store: A new and fresh look at in-app messaging

Srikant Kotapalli

Sep 26, 2019

Introducing template store: A new and fresh look at in-app messaging Featured Image
Srikant Kotapalli

Sep 26, 2019

Mobile app user experience can make or break the deal for your business. In this crowded app market space, it gets really difficult to beat the noise and grab a users’ attention which shortens as the days pass by. According to research, 80% of the smartphone time by users is spent on using specific apps. While push notifications do a pretty good job in bringing your users to your app, how do you make your users stay on your app and increase your app’s stickiness? In-app messages are known to do just that.

In-app messages are 8X more engaging than push notifications, and brands that used in-app messages in their engagement arsenal have seen an increase in their conversion rates by 30% compared to those who didn’t use it at all. The key to motivating users to take meaningful actions over and over again is well-crafted in-app messages. Messages that are rich, intuitive and delightful, keep your users engaged right from the first app onboarding experience to the time they are on your app. In fact, a well-crafted in-app message can turn even the mundane actions into aha! moments.

But most of the mobile app suite providers limit their in-app experiences for the app users. And by limitations we mean the standard layout of how users see in-app messages.

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This is where Insider comes in!

Table of Contents
  1. Introducing Insider’s Template Store

  2. Why Template Store Should be in Your Mobile Marketing Arsenal?

Introducing Insider’s Template Store

While creating visually eye-catching in-app messages in itself is a challenge, what most marketers miss out is personalizing and delivering seamless user experience. As mobile app marketers, you might find it hard to achieve personalization with limited in-app messaging templates. This is why, we at Insider, with our continuous efforts in delivering innovative solutions, brewed Template Store!

“Template store is a collection of ready-to-use templates that fit a wide variety of use cases and which can be customized to your messaging requirements.”

In-app messages are known for being mundane and their limitations to create customizations. But with Template Store, you can easily send messages with rich elements, multiple layouts and positioning and make the most of the users time while they are on your app. With this, we put marketers in the driver’s seat to gamify and build personalized in-app experiences with zero dependency on IT.

Why Template Store Should be in Your Mobile Marketing Arsenal?

Here’s not one, not two but three reasons for you to include our template store in your marketing arsenal and up your mobile personalization game.

1. Zero IT Dependency
Building and configuring rich templates requires zero IT dependency. Template store allows you to customize your in-app messages with multiple pre-defined templates.

2. Live Testing
No more deploy and test. Our new “Test-it-as-you-build-it” feature enables you to test your in-app messages on the fly and see the changes you make in real time.

3. No Updates
Once you’ve built your in-app message campaign, you can now send them without the need to wait for app store updates.

With our new templates, we are bringing web-like experience and personalization to mobile app users through in-app messages. From rich elements, multiple layouts, positioning and creative templates you can now make the most of the users time while they are on your app.

We have built our template store on 3 strong use cases that not only achieves personalization but also helps mobile app centric businesses realize their KPIs and maximize ROI.

1. Purchase Triggers
In-app purchases are the most effective and direct realizations to revenue. However, not all users make a purchase on your app. One way to drive more purchases is by personalizing promotions according to individual user behavior. Hence, every user needs some amount of nudge to take action (Purchase). This is where purchase triggers come into action. Purchase triggers are subtle nudges to user to make an action based on their current and previous behavior within your app. These triggers are well known in context to email, sms and push notifications. So to add to the effectiveness of in-app messages, we’ve introduced three new templates that nudge users.
– Social Proof
– Countdown
– Scratch Coupon

2. User Engagement
As mobile app marketers you already know that growth and retention are the true north star metrics. However, one cannot neglect user engagement which plays a vital role complementing and improving your vital metrics. It is highly correlated with total profitability and also measures if your users find value in your products or services. Highly engaged users are often more profitable, provided their actions are leading towards conversions. In order to engage users better you need to first understand how your users like your product and what could help you personalize their user experience better. Hence we introduced two in-app engagement templates to know your users better.
– Survey
– Feedback

3. Lead Collection
In today’s omnichannel marketing ecosystem, mobile plays a more prominent role. But in order to take personalization beyond mobile, you need to know your users’ multiple touch points. However, getting the details on these touch points can be quite challenging. But how do you nudge the users to give details while they are on your app and give a positive user experience? Gamification! Gamifying your in-app messages to nudge your users to share details for an instant reward gives them a great user experience. Hence, we introduced a ready-to-use template that doesn’t require coding to gamify.
– Spin the wheel

In-app messages not only engage your users within the app but also offer a unique value. A thoughtful and holistic approach to your in-app campaigns will have more engaged users and achieves higher ROI. Want to know more about how you can leverage our template store to level-up your in-app messaging game? Schedule a demo today to see its capabilities live!

Srikant is a seasoned product marketing leader with 15+ years of experience in building and marketing SaaS products. As VP of Product Marketing at Insider, Srikant is responsible for Insider's product positioning, GTM and analyst relations. When not working on product marketing projects, Srikant loves exploring the design and engineering of things