Insider acquires Ukraine-based Infinitesoft engineering team

Nicolas Algoedt

Feb 5, 2018

Insider acquires Ukraine-based Infinitesoft engineering team Featured Image
Nicolas Algoedt

Feb 5, 2018

Joining forces to start the next chapter in digital marketing and customer experience technologies

We are thrilled to announce that the engineering and development team of Ukraine’s tech star Infinitesoft was acquired by Insider.

The Ukrainian company was founded in 2016 and specialised in artificial intelligence, AR/VR and predictive technologies. With international expertise in cutting-edge software development, the Infinitesoft team brings to Insider in-depth know-how and exceptional engineering power.

Our new Kyiv-based tech force’s new mission will be to develop predictive marketing technologies that will further Insider’s AI-backed capabilities for conversion and acquisition optimisation across web, mobile web and apps. The partnership will have an immense impact in boosting the growth of more than 300 clients in different industries across the globe.

“Infinitesoft has been one of the most trusted tech company in Ukraine known for their exceptional engineering power and know-how in building frontline marketing technologies. So far, the Infinitesoft team has been involved in the development of many complex and critical applications based on latest technologies. I believe this alliance will bring more strength in building beautiful, impactful and smart products that will reinvent the predictive marketing technologies space.” says Sinan Toktay, CTO of Insider.

Dr. Hakan Mutlu Sonmez, CEO and Founder of Infinitesoft, says “at Infinitesoft we’ve always handled everything with tremendous dedication, love for our work and for each other. We’ve built robust technologies that created a great impact in complex engineering with the relentless drive of our developers. Now that we’re joining forces with Insider’s top-notch global engineering team, I strongly believe that this team acquisition will open the doors to creating new and exciting products. Backed by the latest technologies like AI, machine-learning and deep learning, we hope to disrupt the future of customer experiences.”

We’re joining forces to start the next chapter in digital marketing and customer experience technologies.

Nicolas is VP of Marketing EMEA at Insider. Passionate about new technologies and e-commerce, Nicolas has held various position at leading e-commerce and tech companies including Groupon, Microsoft and Bwin.