Huawei chooses Insider to power mobile experiences for Huawei Mobile Services (HMS)

Bas Drogtrop

Jul 4, 2020

Bas Drogtrop

Jul 4, 2020

Insider recently announced its partnership with Huawei, the global telecommunication equipment manufacturer, with over 3 billion customers worldwide. This partnership took place after Huawei’s announcement of its independent mobile services platform—Huawei Mobile Services (HMS).

Insider’s Mobile Suite will now support HMS thereby allowing developers and marketers to use location, push, and other marketing identifier services on the HMS platform. 

Insider’s Mobile SDK will also support all future Huawei devices that operate on the HMS platform. Insider’s partners—whose customers use Huawei smartphones—will be able to send push notifications, target specific locations with geofence, and send automated timed-push notifications to online and offline customers using Insider’s integration. 

This pivotal development will enable marketers to continue engaging with Huawei smartphone users. Insider’s Mobile SDK will work on the HMS platform to deliver these engagements to Huawei users.

Insider has released this integration with the necessary updates, allowing Insider’s Mobile App partners to communicate with their Huawei OS device users and continue providing personalized experiences by leveraging this integration. 

About Insider 

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, Mobile Web, Mobile Apps, and Ad Channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. 

Insider is a technology company with offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Paris, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Manila, Wellington, Luxemburg, Ankara and Kuala Lumpur. Insider has been named a “Cool Vendor” in the report titled “Cool Vendors in Multichannel Marketing” by Gartner, Inc. and recognized as a Leader in the G2 GridⓇ for Mobile Marketing in 2019. Also, Insider was listed as one of Europe’s 100 Hottest Startups by WIRED Magazine in 2018 and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Insider was recently featured on Gartner’s Magic Quadrant for Multichannel Marketing Hubs 2020.

Bas Drogtrop is responsible for Insider Benelux. With his strong eCommerce knowledge and experience in Adtech and Martech, he helps companies in the Benelux grow their online businesses. Insider Benelux's partner portfolio includes leading retailers such as Hunkemöller, ICI Paris XL, OTTO, and iBOOD.