Edwin Halim
Aug 17, 2018
![[eBook] Built to last: Your guide to a long-lasting Black Friday Featured Image](https://useinsider.com/assets/media/2021/04/ebook-guide-to-black-friday-min.png "[eBook] Built to last: Your guide to a long-lasting Black Friday")
Edwin Halim
Aug 17, 2018
According to Insider’s data, in 2017, Black Friday saw 81% increase in on-site visits across the globe, with 106.27% increase in sessions only on mobile web.
With the promise of yet another frenetic shopping season, we decided to put together a collection of 12 unique best practices that will help brands overcome the biggest challenges imposed by Black Friday.
Check out how Insider’s state of the art technology can help you create smooth and seamless customer experiences that will boost your conversion rates, bring back on-time buyers, and change your mobile web from a discovery point to a converting one!
Written by
Edwin Halim
Edwin is oversees Insider's customer success team in Indonesia and the Philippines. He has 6+ years of experience in digital marketing, with a special focus on multichannel CRM strategy, growth hacking, and A/B testing. Before Insider, Edwin was a technology consultant at Accenture and co-founded his own Digital Agency.
