Who is primed to buy right now, most likely to churn, or needs a little incentive?
Insider’s data-backed predictive segments take the guesswork out of ad targeting. Machine learning algorithms are always on, analyzing users and reshaping segments based on real-time user data becoming more precise with every interaction.
Convert your campaign ideas into winning cross-channel ads with Insider. One ad type or many, you’re in control — Google, Facebook, email, search, display, remarketing — get more eyeballs on your content without spending more.
Choose from a wide range of segmentations, including Traits, Behavior, Events, Visits, Offline, and predictive segments to focus your budget on the people most likely to convert.
The intelligent predictive segments you build with Insider can be used in any and on every channel to maximize the results of your multichannel marketing efforts.
Extended communication channels
Do they prefer email? SMS? WhatsApp? Or Facebook Messenger? Insider lets you send messages to predictive audiences online, offsite, and in emerging marketing channels.
Use targeted predictive segmentation to define your ad segments and continuously improve your ROAS.
Make use of distinct interest clusters like tech lovers, gamers, home appliance shoppers, and any niche you can imagine to run hyper-relevant ads across channels.
Automated ad campaigns
Our powerful journey orchestration tool, Architect, lets you automate ad campaigns and tie them into each user’s journey without friction.