How to Optimize Google Ad Spending During and After lock-Down

In order to survive the economic fallout of COVID-19, executive leadership teams will need to adapt to stricter financial discipline and look for ways to pivot their businesses.

Ads are an integral part of a brand’s connection to its consumers, however, recent trends have indicated a 50% reduction in ad spend across all channels and a substantial portion of this is from Google advertising.

So, how should marketing leaders respond? What steps can we take to optimize our Google ad spend during the now less restricted lock-down in CEE and continue thereafter?

Join Ilyas Kurklu and our surprise guest as they navigate the uncertainty created by the pandemic on the road to recovery.

Patryk Dąbrowski
Head of Performance and Data @DECATHLON

Ilyas Kurklu
Partner Success Director @INSIDER