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AI for advertising

Not meeting your growth goals with ads? You’re probably focusing on the wrong people. Insider’s breakthrough AI analyzes real-time actions and past behaviors to spot and target segments with the highest likelihood of converting.

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Reduce your ad spend with smart targeting

Who is primed to buy right now, most likely to churn, or needs a little incentive?
Insider’s data-backed predictive segments take the guesswork out of ad targeting. Machine learning algorithms are always on, analyzing users and reshaping segments based on real-time user data becoming more precise with every interaction.

  • Likelihood to Purchase
  • Likelihood to Churn
  • Customer Lifetime Value
  • Discount Affinity

Ads with higher cross-channel impact

Convert your campaign ideas into winning cross-channel ads with Insider. One ad type or many, you’re in control — Google, Facebook, email, search, display, remarketing — get more eyeballs on your content without spending more.

  • Google Adwords
  • Facebook Ads
  • Google Shopping
  • Remarketing
  • Custom Channels

How Watsons improved ROAS by 50% on Facebook on Singles Day with Predictive Audiences

Extended Features

  • Deep segmentation

    Choose from a wide range of segmentations, including Traits, Behavior, Events, Visits, Offline, and predictive segments to focus your budget on the people most likely to convert.

  • Custom channels

    The intelligent predictive segments you build with Insider can be used in any and on every channel to maximize the results of your multichannel marketing efforts.

  • Extended communication channels

    Do they prefer email? SMS? WhatsApp? Or Facebook Messenger? Insider lets you send messages to predictive audiences online, offsite, and in emerging marketing channels.

  • Higher ROAS

    Use targeted predictive segmentation to define your ad segments and continuously improve your ROAS.

  • Interest clusters

    Make use of distinct interest clusters like tech lovers, gamers, home appliance shoppers, and any niche you can imagine to run hyper-relevant ads across channels.

  • Automated ad campaigns

    Our powerful journey orchestration tool, Architect, lets you automate ad campaigns and tie them into each user’s journey without friction.

Resources that will fuel your drive for growth

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Insider powers 800+ top brands driving growth across the funnel.

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