102%
uplift in quarterly revenue
R$1.22M
direct revenue from Smart Recommender
329X
ROI in one quarter
Industry
Classifieds
Others (Gaming)
Advanced Segmentation
A/B Testing & Optimization
Efficiency Gains
Product Discovery
Channels
Email
Web Push
App Personalization
Web Personalization
Architect
Predictive Segments
Smart Recommender
“Working with Insider transformed Pichau’s marketing results. Using precise audience segmentation, Smart Recommender, and Architect, we achieved a 329X ROI and doubled our quarterly revenue. Our team values Insider’s agility, data-driven personalization, and support for independent channel optimization. Every campaign now delivers more impact and measurable business growth.”
Hudson Schmidt
Marketing Director
Executive summary
Pichau joined forces with Insider to scale engagement and revenue by improving the precision and personalization of every customer interaction. Leveraging Architect, Smart Recommender, and Web Personalization, they segmented audiences and tailored messaging, doubling quarterly revenues in Q2 2025 with an ROI of 329X. By optimizing Email and Web Push as independent revenue channels, including rigorous A/B testing and targeted AI-powered product suggestions, Pichau unlocked significant new value, delivering R$1.22M through AI based product suggestions by Smart Recommender alone. This agile, data-powered approach positions Pichau as leader in Brazil’s gaming marketplace.
About Youdge
Pichau is Brazil’s premier online marketplace for gaming hardware and accessories, renowned for its diverse product selection and expertise in the gaming industry. Serving millions of Brazilian customers through seamless digital experiences, Pichau sets standards for curated discovery and innovative engagement.
Pichau selected Insider to overcome limited segmentation and automation capabilities from their previous tools. Insider’s CDP-powered personalization and engagement enable Pichau to target audiences more effectively and maximize each communication’s impact, while remaining cost-efficient and easy-to-operate. The brand chose Insider to unify audience data, personalize content at scale, and swiftly launch highly relevant campaigns across Email, Web Push, and their website. Pichau recognized Insider’s innovative solutions for driving record-breaking revenue and ROI, positioning the platform as a pivotal driver of gaming marketplace success in Brazil.
Precision Engagement Drives Record Revenue
The challenge
Pichau previously relied on frequent communications and multiple touchpoints, but this dispersed approach did not deliver the expected engagement or conversion results. The previous platforms lacked advanced features for segmentation and channel prioritization, which limited the impact of interactions. Therefore, they needed to drive higher engagement with fewer but more relevant and personalized interactions to achieve better results.
The solution
Insider enabled advanced audience segmentation and content personalization, ensuring every communication, though less frequent, was more focused and relevant. Data-driven insights optimized both content and delivery timing for higher effectiveness.
The results
102%
increase in quarterly revenue
329X
ROI
Unlocking Channel Value with Smart Recommendations
The challenge
Pichau recognized significant unused potential in stand-alone channels such as Email and Web Push, which were largely underutilized and delivering limited impact on engagement, revenue, and ROI. Additionally, their website was not leveraging personalization to guide customers to the most relevant products, missing opportunities to convert browsing into meaningful sales. The brand needed to unlock and maximize these channels’ value by implementing targeted product recommendations and personalized experiences for every shopper.
The solution
Insider powered Email and Web Push optimization with A/B testing, segmentation, and AI based product suggestions by Smart Recommender ensuring greater relevance and higher conversion potential.
The results
1,073%
Web Push revenue growth
123%
Email revenue
growth
R$1.22M
in direct revenue
from Smart Recommende
Summary
Insider helped Pichau unify audience data and maximize engagement across multiple channels, driving dramatic revenue and ROI gains despite fewer customer touchpoints. Agile segmentation, AI personalization, and independent channel optimization delivered measurable results for every campaign. Insider empowers gaming leaders to orchestrate data-driven journeys and unlock new business growth.
Looking ahead
Pichau is now focusing on continuously enhancing segmentation across Architect and Smart Recommender channels, with the goal of delivering increasingly relevant and personalized content to each customer. This focus aims to strengthen loyalty, improve conversion rates, and maximize customer lifetime value through deeper orchestration of journeys with Insider.
Favorite feature
Web Suite
Pichau’s favourite feature is the Web Suite, which increases their conversion and CTR rates. It stands out for engaging users and driving purchases, especially with functionalities like Hello Bar and Purchase Progress. Personalization and the extensive template library allow teams to use the tools with zero technical dependency. This ensures agility and autonomy, increasing the effectiveness of digital marketing campaigns
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