Introduction of waterproof iPhone 7s, Android Nougat, Rich Push notifications, in-app messages are only a few of the cutting-edge mobile tech innovations that took place in 2016. Following the debut of these devices and features, mobile marketing technologies evolved simultaneously, which resulted in higher customer expectations for hyper-personalized experiences.
As most app-owners must have recognized already, push notifications to stand on a thin line between being frustrating and being engaging. Over the past 6 years since push notifications entered the scene, a phenomenon called “push blindness” emerged amongst app users across industries. In this time period, mobile usage has increased significantly and messaging platforms have dominated lock screens of all smartphones. To tackle push blindness and make push notifications more engaging, app owners have started to look for alternative ways of delivering push notifications.
The launch of rich push notifications was a breakthrough in the way brands interact with their app users. To enhance the efficiency of push notifications and user engagement, various improvements have been applied.
Among all innovations made in the field of mobile push notifications, research proved that Carousel Push Notifications have 2x to 4x higher open rates compared to other push alternatives.
Within the last quarter, Insider’s mobile development team has launched several innovations in mobile push technology to help brands across industries to deliver more meaningful and relevant notifications including carousel push, discovery push and slider push.
Now marketers can…
– Communicate their push notifications in a customized way
– Deliver multiple products or services in the same push notification
– Narrate a story in push notifications with storytelling capabilities
– Deliver several relevant recommendations in a single push
– Give an app tour displaying certain features on the same push
Unlike other mobile personalization platforms, using Insider’s mobile push technology, marketers can track the CTR of each product and offer delivered in a push notification.
At Insider, we help marketers across industries engage their users even further with innovative push technology. Our new push notification technology has been used by leading travel brands where our partner delivered several flight/hotel options in a carousel push. In the eBetting industry, our customers used carousel push to deliver several game scorings and in the eCommerce industry, our partners used carousel push to deliver multiple product recommendations in a single push. From all scenarios, our partners achieved significantly higher engagement and lucrative results in terms of revenue. Still, we realize and acknowledge that all mobile innovations produce even better results when incorporated into seamless experiences.
Two other mobile push innovations, Slider Push and Discovery Push are going to be launched in the upcoming months. Slider Push, an enhanced version of the Rich Push, is capable of delivering multiple visually appealing images in a single push notification which the user can slide through, while Discovery enables marketers to display several images on the same screen.
With 12+ years of experience in consulting, building, and marketing technology products for clients across industries, Srikant is a product leader, storyteller, data fanatic, and UX/usability enthusiast. He often appears as a speaker on panels about personalization and optimization and has a passion for building simple solutions to complex problems, and is currently pursuing that at Insider.