So how do you measure the performance of a personalization platform?
Why is optimizing these metrics so important?
Two key things that you need to focus on:
Almost 8 years ago Amazon found that a page load slowdown of just one second could cost it $1.6 B in sales. Similarly, Google found that an extra 0.5 seconds in each search page generation would cause traffic to drop by 20%. It’s 2019 now and the effect of page speed on businesses has only compounded exponentially. And as recently as this month Google has decided to give a badge of shame to slow loading websites. If you are heavily relying on personalization platforms to craft and deliver experiences on your website, it becomes even more important.
Our team created a benchmarking lab to test the limits of this new JS and how it performs on a massive scale. We are talking about stretching the limits up to 1000 concurrent personalization campaigns on a website!
Sounds impressive right? To put this in perspective, let’s also look at an example of one of our clients who used the new API and compared it to the older one in terms of the load time. For a major online retailer running 70+ personalization campaigns the load time was 3X faster.
While there are several technical improvements done get started here is a <tl:dr> version of the three key things that we did that impacted the size and load time significantly
If you want to dive deeper into how this extra performance edge can boost your online conversions, talk to us! Our growth consultants can walk you through the entire process.
With 12+ years of experience in consulting, building, and marketing technology products for clients across industries, Srikant is a product leader, storyteller, data fanatic, and UX/usability enthusiast. He often appears as a speaker on panels about personalization and optimization and has a passion for building simple solutions to complex problems, and is currently pursuing that at Insider.