Today marks a significant point in Insider’s history of innovating products that enable enterprise marketers to deliver powerful multichannel customer experiences.
We are excited to share a brand new experience for enterprise marketers who use the Insider platform to deliver delightful, intuitive, and consistent experiences to their customers and achieve their business goals.
Before we get into what these new changes are and how they transform your experience, let me talk a little bit about why we made them in the first place.
Why we invested over 25% of our roadmap in a new UX
So what’s coming?
For every product team out there (especially in enterprise marketing tech), it is a big decision to invest in UX, which could mean taking away time from building features that can give marketers newer ways to reach their customers. And in a highly competitive space like MarTech, that could mean a lot. So, what led us to this decision?
At Insider, we strongly believe in #thisisinsider #thisisdifferent as our motto. We’ve focused on bringing breakthrough MarTech products to our customers, such as InStory, predictive audiences, and messaging apps to help you consistently deliver innovative experiences to your customers.
When we talk about enterprise UX to our customers (marketers), they paint a picture of clunky, slow-to-load platforms that require immense training and deliver a dull experience. And if you know us, we’re anything but that!
Insider’s key focus is building products that are very easy to integrate, use, and help marketers achieve their business goals faster. And our UX is as much a product for us as our website personalization, email marketing, and mobile marketing suites, leading us to invest significantly in finding the next breakthrough experience for enterprise marketing technology platforms.
What does the all-new Insider have in store for you? I’ll take you through six key areas where you’ll see positive changes in how you’ll experience our platform.
We enhanced our landing experience to make it easier for marketers to use our ever-growing product suite. Currently, Insider supports more than seven channels and features 40+ products in a single, intuitive landing experience.
We interviewed customers in our design research process and knew what we had to do. While our landing experience focused on channels—our new UX completely reorganizes the experience around use cases. Simply put, we changed it to suit how you use the product rather than how we build the product.
As you can see in the above screen, we reimagined the organization of our products into five high-level use cases that you use our product for:
The other primary thing that defines your landing experience is your home page experience. We are very excited to introduce an industry-first cross-channel ROI dashboard that helps you understand the total business impact of all your campaigns across channels in a single, clean view. Get high-level metrics on incremental revenue, conversion rates, channel health, and drill down into individual channel performance.
The number of channels our customers use across our platform is steadily increasing, with almost all of them using at least three channels regularly.
As a marketer, you’re creating campaigns across different channels like onsite, email, push notifications, etc. We wanted to reduce the cognitive load of going through the usual steps of setting up a campaign. Our new design system unifies the experience across critical steps such as selecting segments, setting up business rules, and setting up goals, so you can go from ideation to live campaigns faster.
Our cross-channel journey builder—Architect—is one of the top products we invested in the last year. We added several new features from channels such as onsite, next best channel prediction, A/B testing of paths, and much more. We also redefined Architect’s journey creation experience to become smoother and more informative. You can now identify the different parts of a journey with clearer text, icons, and stats.
With our new reporting design, you can easily find insights with several features like drill downs, visualizations, goal/date filters and export to CSV. Not just a new design but we have added several new reports like aggregate journey performance, ROI dashboard and more.
Finally, the new UX will save you time with features built for enhanced productivity. Organize your campaigns with better tagging and filtering. Additionally we have added aggregated list reports to help you easily find campaigns across channels.
I’m positive you’ll love our new experience and see a huge leap in how you use enterprise marketing technology. On our end, we’ll continue to invest in design research and bringing cutting-edge experiences to you and your customers. I’m more than happy to hear your feedback, write to us at email@example.com or give us a shout @useinsider on Twitter.
With 12+ years of experience in consulting, building, and marketing technology products for clients across industries, Srikant is a product leader, storyteller, data fanatic, and UX/usability enthusiast. He often appears as a speaker on panels about personalization and optimization and has a passion for building simple solutions to complex problems, and is currently pursuing that at Insider.