26%
search add-to-cart rate
€1.6M
attributed revenue in 3 months
3%
uplift in overall CR
Industry
Retail – Beauty & Cosmetics
Personalization
Data-Driven
Recommendations
Channels
Web Personalization
Eureka
Smart Recommender
Tools
CDP
Eureka
Smart Recommender
“Personalization is critical in pharma and beauty, where relevance and trust drive every transaction. With Insider, we saw a direct impact on our key metrics – our search add-to-cart rate reached 26%, and we attributed €1.6 million in revenue in just one quarter. The actionable insights and seamless integration empowered us to make smarter decisions, faster.”
Jarne van Riet
Marketing & Growth Manager
Executive summary
PharmaMarket partnered with Insider to move beyond generic, algorithm-driven recommendations and deliver tailored product discovery for every customer. Leveraging Insider’s Smart Recommender and Eureka, the brand achieved a 26% search add-to-cart rate and €1.6 million in attributed revenue within one quarter. By integrating 10 recommendation algorithms and adopting semantic search, PharmaMarket provided more accurate, personalized results—driving higher engagement, increased add-to-cart rates, and significant revenue growth in just three months.
About PharmaMarket
PharmaMarket (https://www.pharmamarket.eu/) is a leading online pharmacy and beauty retailer in Benelux, serving Belgium, The Netherlands, France, and Germany. The company offers a wide range of pharmaceutical and beauty products, focusing on fast delivery, safety, and customer-centric service.
PharmaMarket chose Insider to transform their digital experience by unifying data, simplifying their tech stack, and delivering true personalization at scale. Frustrated with siloed tools and limited use of customer data, the team sought a platform that could harness behavioral insights for more relevant recommendations and search results. Insider’s CDP, advanced AI, and clear reporting enabled PharmaMarket to replace Custobar and Clerk, consolidate marketing operations, and achieve measurable gains in efficiency and ROI across Belgium, The Netherlands, France, and Germany.
Increasing Sitewide Conversion Rate by 3% with Smart Recommender
The challenge
PharmaMarket needed to move beyond generic, algorithm-based recommendations and better utilize personal data – such as recent purchases and browsing behavior – to deliver more relevant product suggestions and boost conversions.
The solution
By implementing Insider’s Smart Recommender, PharmaMarket activated 10 advanced algorithms, including Attribute Affinity, Most Popular Items, and Purchased Together. These self-learning algorithms continuously improved recommendations, adapting to user behavior over time and delivering personalized product suggestions across mobile and desktop.
The results
6.5%
product CTR
3%
sitewide CR uplift
10
recommendation algorithms in use
Achieving 26% Add-To-Cart Rate and €1.6m Revenue in 3 Months with Eureka
The challenge
PharmaMarket’s existing search functionality was limited, relying on basic algorithms without leveraging user data. The brand needed a more intelligent, personalized search experience to improve product discovery and drive sales.
The solution
With Insider’s Eureka, PharmaMarket upgraded from lexical to semantic search, using behavioral data to tailor search results to each user. This shift made search the highest-performing touchpoint, delivering highly relevant results from the very first interaction.
The results
€1,600,000
attributed revenue in 3 months
53%
search CTR
26%
search add-to-cart rate from search
9.3%
CR from search
Summary
Insider’s unified platform empowered PharmaMarket to deliver truly personalized experiences at every step of the customer journey. By consolidating tools, leveraging actionable insights, and adopting AI-driven personalization, PharmaMarket achieved significant uplifts in search engagement and conversion rates – proving the value of data-driven marketing in the pharma and beauty sector.
Looking ahead
PharmaMarket plans to expand its use of Insider by testing Merchandising Rules in Eureka and launching new channels such as WhatsApp and SMS, aiming to further personalize the customer journey and drive incremental growth.
Favorite feature
Attribute Affinity
PharmaMarket’s favorite feature is Attribute Affinity, which enables hyper-personalized recommendations based on each customer’s unique preferences and behaviors—maximizing engagement and conversion at scale.
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