10%
CR uplift on sitewide journeys
27%
add-to-cart rate via recommendations
250%
CR uplift on mobile product page
Industry
Retail – Others
Themes
Product Discovery
A/B Testing & Optimization
Cross-Channel Journeys
Channels
Web Personalization
App Personalization
App Push
Tools
Smart Recommender
Architect
Predictive Audience
Insider’s solution transformed our customer experience. Their Smart Recommender drove immediate ROI, with a 10% CR uplift and an impressive 27% add-to-cart rate from users engaging with recommended products. Mobile product page placements even reached 250% CR uplift. Insider’s platform made advanced personalization effortless, simplifying complex digital journeys for our optics customers and fueling measurable revenue growth.
Geni Genson Payales
E-commerce Manager
Executive summary
To increase engagement and product relevance amid a diverse catalog, Hassan’s partnered with Insider, integrating Smart Recommender widgets, Architect-powered journeys, and mobile personalization across their website and app. In just weeks, targeted placements achieved over 250% CR uplift, while personalized recommendations drove a 27% add-to-cart rate. Sitewide CR improved by 10%, validating Hassan’s’ choice of Insider as a foundational partner for high-impact, scalable growth in optics retail.
About Hassan
Hassan’s Optician Co. has set the benchmark for optics retail in Kuwait since 1951, offering luxury eyewear, lenses, and accessories from leading global brands. Renowned for its expertise and personalized service, Hassan’s integrates clinical eye care and fashion-forward collections, reaching shoppers via its flagship stores, website, and mobile app.
Why Insider?
Hassan’s Optician Co. chose Insider for best-in-class personalization, automation, and behavioral targeting capabilities, aiming to deliver seamless, relevant shopping journeys across every digital channel. Insider’s ability to tailor recommendations and orchestrate automated campaigns was especially compelling for an optics vertical – where purchase decisions hinge on nuanced discovery and consideration. The hands-on onboarding and strategic guidance from Insider experts enabled Hassan’s to maximize the impact of every journey, unlocking rapid revenue and engagement boosts for their Kuwaiti market.
Boosting Product Discovery With Smart Recommender
The challenge
With a vast, varied catalog of sunglasses, lenses, and accessories, site visitors struggled to quickly find relevant products. Generic listings and lack of contextual guidance led to confusion, user drop-off, and missed conversion opportunities.
The solution
Hassan’s deployed Insider’s Smart Recommender widgets throughout key website areas, leveraging advanced recommendation algorithms and behavioral filters driven by each visitor’s actions and purchase history. This strategic placement surfaced the most relevant products at ideal moments, streamlining navigation and decision-making while improving cart additions and conversion metrics.
The results
10%
CR uplift on sitewide journeys
27%
add-to-cart rate via recommendations
250%
CR uplift on mobile product page
Summary
Insider’s platform enabled Hassan’s Optician Co. to unify digital channels and rapidly lift conversion, cart add rates, and mobile engagement. Hassan’s realized measurable ROI through advanced personalization and precise targeting, setting a new standard for optics and accessories shopping journeys in Kuwait.
Looking ahead
Hassan’s Optician Co. will use Insider as its main omnichannel platform to connect online and offline journeys, boost loyalty, re-engagement, and conversions. With advanced targeting, digital ads, and upcoming WhatsApp automation, the brand aims to maximize customer lifetime value across MENA.
Favorite feature
Smart Recommender
Hassan’s favourite feature is Smart Recommender widgets, which surfaced relevant products instantly - and yielded powerful CR and cart addition lifts by leveraging advanced user behavior filters.
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