Success Story
How Adidas increased AOV by 259% and conversion rate by 13% in one month with Insider
Web Suite
Mobile
Personalization
259%
increase in AOV
in one month
via Web Suite
13%
increase in conversion
rate in one month
via Smart Recommender
50.3%
increase in mobile conversion rate
via Category Optimizer
Industry
Retail
Themes
Cross-sell and Upsell
Personalization
Channels
Mobile
Web Suite
Tools
Category Optimizer
Smart Recommender
Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions. Insider had just the right set of tools.
Senior eCommerce Manager
Executive summary
Adidas partnered with Insider to improve its online experience and increase conversion rates by delivering highly targeted and individualized customer experiences. Thanks to Insider’s AI-backed tools (including Category Optimizer and Smart Recommender), Adidas was able to increase AOV by 259% and conversion rates by up to 13% in just one month.
About Adidas
Adidas is a German multinational corporation founded in 1949 and headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe and the second-largest in the world (after Nike). The company designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide.
USE CASE #1
Increasing AOV by 259% with highly-targeted coupon codes for new and returning visitors
The challenge
Adidas wanted to boost online sales by offering coupon codes to different groups of users. They wanted to A/B test multiple coupon options to find which one had the biggest impact on conversion rates.
The solution
Insider’s Web Suite allowed the team at Adidas to build targeted segments for new and returning visitors, and then use these segments to deliver relevant, personalized experiences.
The Insider team helped Adidas create a variety of side menu coupons on the website offering a 10% discount. Different variations were created for new and returning users to understand the impact across different types of customers.
The results
259%
increase in AOV from
new users in one month
35.3%
increase in conversion rate from returning users
USE CASE #2
Increasing mobile conversion rate by 50.3% with Category Optimizer
The challenge
Adidas wanted to improve its mobile experience and increase conversion rates by addressing the challenge of site navigation on a smaller screen.
The solution
Insider’s growth experts recommended Category Optimizer, a tool which rearranges the mobile menu based on browsing history, showing the most frequently searched category at the top and removing clutter from the menu for mobile users.
Category Optimizer made it easy for customers to discover relevant products on mobile quickly, leading to a much better customer journey with reduced friction.
The results
50.3%
increase in conversion rate
on mobile
USE CASE #3
Increasing the homepage conversion rate by 13% with Smart Recommender
The challenge
Adidas wanted to harness the power of AI and machine learning to make it easier for customers to discover and purchase new products. They wanted to improve conversion rates by showing relevant products based on each customer’s browsing history, intent, and behavior.
Insider’s growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 13% increase in conversion rate in one month. Insider’s tools are amazing.”
Senior eCommerce Manager
The solution
Insider’s growth experts helped Adidas implement Smart Recommender, Insider’s AI-backed tool for building highly-personalized cross-channel recommendations.
Smart Recommender combined the power of machine learning and AI to show relevant product suggestions to Adidas’ customers, such as trending products, recently viewed items, location-based bestsellers, and often purchased together
The results
13%
increase in conversion rate on the homepage in one month
7%
increase in conversion rate on product pages
Summary
Thanks to Insider’s range of personalization tools combined with advanced segmentation capabilities, the team at Adidas hugely improved the performance of their website across both Mobile and Web. They were able to engage their audience with relevant, timely, and personalized messaging to increase conversion rates and AOV.
Looking ahead
Adidas aims to further improve conversion rates across Web and Mobile, increase signups and registration rates, and maximize customer lifetime value through Insider’s AI-backed capabilities.
Favorite feature
Smart Recommender
Adidas’ favorite feature is Smart Recommender because of its ability to transform the customer experience by helping customers discover new products, specifically targeted to them based on intent, behavior, and browsing history.
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