January 06, 2025
Insider announces that it has been recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024 with the highest rating for product vision
NEW YORK, NY (Jan 10, 2025)—Insider, today announced that it has been named a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024 with top scores (5 out of 5) in 17 categories, including Generative AI, Personalization, Recommendations, Segmentation, Analytics, Product Vision and more.
The latest Forrester report evaluates the top 11 experience optimization platforms based on two parameters: ‘Strength of Offering’ and ‘Strength of Strategy.’
Insider, the sole vendor in the report offering industry-first Generative AI capabilities believes that its Leader position underscores Insider’s agility, focus, and unmatched speed in delivering industry-leading solutions like natural language-powered segment discovery, smart journeys, and more to marketers globally.
Generative AI: Driving Productivity and Efficiency for the Future
Last year, Insider launched the world’s first end-to-end Generative CX solution, Sirius AITM, for delivering relevant, personalized experiences. From segment discovery to journey creation to copy creation, Insider’s world-class, patent-pending AI allows marketers to build revenue-boosting, personalized, omnichannel experiences in minutes while significantly driving productivity and efficiency.
“Insider stands out as the sole vendor in this evaluation that enables customers to create genAI segments using natural language, removing the need for technical expertise.”
AI-Powered Product Discovery: Smart and Immersive Search Experiences
Insider’s search and merchandising solution Eureka helps brands curate intelligent, relevant, personalized, and fast search experiences. Built on Machine Learning (ML) algorithms and Natural Language Processing (NLP), Eureka helps brands reduce bounce rates and boost product discovery by transforming search experiences and customizing the search results for every shopper based on their interests, affinities, past and predicted behaviors to increase clickthrough rates, conversion rates, and Average Order Value (AOV).
“We love the feature of predicting search terms and displaying search results that are unique to each user based on their affinity. It is one of the coolest features we have on our website, which really helps us stand apart from our competition.”- eCommerce Director, Eveshop Read more reviews on G2
Unified Customer Profiles and Precision Targeting: Data-Driven Personalization that Boosts ROI
Insider’s Customer Data Platform (CDP) enables brands to unify and stitch together every single data point to build comprehensive 360-degree profiles for every customer. This enables highly granular segmentation, with access to 120+ attributes, including traits, behaviors, preferences, and more – brands can segment audiences down to the finest details. From triggering personalized actions based on real-time behaviors to leveraging location intelligence to integrating and acting on custom datasets, Insider ensures that every interaction is impactful, driving higher engagement and ROI.
“Insider gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.” – Marketing and Service Design Group Head, Allianz. Read the success story
Advanced Campaign Design: Effortlessly Deliver Scalable Omnichannel Experiences
Insider’s intuitive editor, AI-native personalization, and 140+ prebuilt templates enable marketers to create impactful, omnichannel experiences in seconds. These marketer-approved templates for mobile, web, app, email, WhatsApp, and other platforms allow brands to streamline workflows, reduce time to market, and deliver consistent experiences that drive customer engagement, loyalty, and growth.
Hande Cilingir, Co-Founder and CEO at Insider, said, “Insider’s debut as a Leader in this report underscores our bold product vision and commitment to delivering industry-first solutions that set a new standard. By harnessing cutting-edge technologies, such as Generative AI and Conversational CX, we empower brands to create hyper-personalized, omnichannel experiences that drive exceptional results. This recognition affirms our dominance in the market and our relentless pursuit to shape the future of customer engagement.”
Talk to us to know why Insider is the #1 choice for top global brands across industries to drive omnichannel experiences and customer engagement at scale.
