Insider Announces 2024 MEA Customer Advisory Board Members

MEA, MARCH 2024 – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to announce its MEA Customer Advisory Board (CAB) members for 2024. 

Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider’s regional CAB launch recognizes the value of customer insights, and it is proud to welcome partners from leading local brands, including Air Arabia, VUZ, e&money, Kavak, Mihyar, GoldenScent, Nayomi, Emirates NBD and The Body Shop.

Insider’s Commitment to Local Expertise

The CAB is a pivotal platform for collaboration, innovation, and the exchange of insights between Insider and its valued customers. It facilitates a continuous dialogue, with early access to Insider features and product betas, and direct channels to the company’s executives. 

As part of its efforts to build a platform that serves customers in every corner of the world, Insider’s CAB is a customer-centric approach to tailoring solutions to the specific requirements of each region. The establishment of the board regionally reflects Insider’s dedication to fostering a collaborative relationship with its customers in MEA.

Meet MEA’S 2024 CAB Members

Insider is committed to establishing CABs globally that mirror the diverse industries within its customer base.  The 2024 MEA board members were selected for their continuous advocation for Insider and its growth, and their expertise in their field. 

Insider proudly presents the members of MEA’s Customer Advisory Board:

  1. Usman Siddique, Air Arabia
  2. Hoda El Tannir, VUZ
  3. Aishwarya Bhagat, e&money
  4. Abeera Baig, Kavak
  5. Hesham Kawas, Mihyar
  6. Rama Khader, Golden Scent
  7. Olivia Rodrigues, Nayomi
  8. Sevgican Varol, Emirates NBD
  9. Dana Mehyar, The Body Shop
  10. Ahmed Konouz, Al-Futtaim Automotive
  11. Arun Mechira, IKEA
  12. Jong Madine, Organic Foods and Cafe

Ajish Pillai, shared their enthusiasm about the launch of the CAB, and welcomed its 2024 members. “The establishment of the Customer Advisory Board regionally reinforces our commitment to delivering solutions that resonate with the diverse needs of our MEA’S customers. We look forward to collaborating with our CAB members, leveraging their insights to elevate our offerings and better serve the local market.”

“The establishment of our regional Customer Advisory boards reinforces our commitment to better-serving marketing and customer experience leaders and professionals in MEA. At Insider, our mission is to transform marketers’ lives with a platform that solves their greatest challenges, even before they arise.”

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape:  Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Winter’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1200 global businesses, including  Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.