July 05, 2021
Insider partners with Dentsu to deliver enhanced customer experience solutions
Insider today announced its partnership with Dentsu International Singapore, an integrated marketing agency that will provide industry-leading expertise, creative resources, and strategic brand-building guidance to brands in Indonesia, Hong Kong, Malaysia, and Singapore.
Insider’s AI-powered, cross-channel marketing platform capabilities and Dentsu’s integrated marketing strategy will help brands create, execute, and scale personalized customer journeys with near-zero friction.
Alongside advanced personalization and customer journeys, brands will gain a holistic understanding of their digital audiences across channels and platforms and reduce the cost of customer acquisition, activation, and retention.
“Having the right recommendation algorithms powered by AI will help enterprises deliver precise individualized cross-channel recommendations and uncover their full revenue potential,” said Patrick Steinbrenner, Insider’s Managing Director of APAC. “Insider’s platform capabilities, Dentsu’s strategic client support, and data-led execution will take marketing to the next level. We look forward to collaborating with Dentsu to bring enhanced customer service experience to our clients.”
Dentsu Singapore helps clients build consumer relationships by communicating their products and brands effectively. Their distinctive and innovative range of products and services includes marketing and communications strategies through digital creative execution, media planning, buying, mobile applications, SEO, content creation, brand tracking, and marketing analytics.
Dentsu Singapore comprises three business lines: Creative, Media, and CRM, supported by its specialist/multi-market brands. Dentsu Singapore innovates brand-building through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services,
Dentsu Inc. is headquartered in Japan and operates in 145 countries worldwide with around 64,000 dedicated specialists.
Insider is a cross-channel marketing platform that enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a built-in AI intent engine, and orchestrate individualized customer experiences at scale. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.
Recently, Insider announced its $32 Million Series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst. Insider was featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and was named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews, 18 quarters in a row. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1000 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, BBVA, Domino’s, Avon, and CNN.
