Powering Seamless Omnichannel Experiences with Marketing Automation

How brands like Promod use Insider’s AI-powered platform to orchestrate personalised customer journeys across every touchpoint

In a world where customers flow effortlessly between physical and digital channels, omnichannel marketing automation has become essential for any successful customer experience strategy. Today’s consumers don’t think in channels. They expect brands to recognize them instantly, anticipate their needs, and deliver consistent, personalized experiences wherever they interact.

That’s exactly where Insider makes the difference.

Why Omnichannel Marketing Matters Now More Than Ever

Customer journeys are no longer linear. Someone might discover your brand on Instagram, browse your website from their laptop, abandon a cart on your mobile app and complete the purchase in-store. Managing this journey using disconnected tools or fragmented databases often results in repetitive messaging, misaligned communication and missed opportunities.

Insider solves this by bringing every touchpoint into one central platform. It connects your website, mobile app, CRM, loyalty programme and third-party data to build a complete 360° view of each customer. With this foundation, marketers can design automated, data-driven journeys that deliver the right message, on the right channel, at the right moment, without manual work.

Insider’s AI-powered orchestration engine ensures that if a customer opens an email, they won’t receive an unnecessary SMS. If they don’t engage, the system automatically triggers a push notification or WhatsApp message instead, a capability we call Next Best Channel.

The result? Higher engagement, better conversion rates, and smoother customer experiences.

Turning Data into Action with Automation

Data is the core of every effective automation strategy. Insider helps brands transform raw data into meaningful insights, then turn those insights into impactful action.

Once customer data is unified, Insider’s AI-powered segmentation predicts intent: who is likely to purchase, who might churn, and which products each customer prefers. From a single visual canvas, marketers can launch hyper-personalized campaigns across multiple channels without writing a single line of code.

From welcome journeys and browse abandonment to real-time product recommendations and loyalty campaigns, automation enables faster, smarter and more relevant communication.

Brands using Insider’s omnichannel automation typically see:

• Up to 90% higher customer retention
• Around 30% increase in average order value (AOV)
• Significantly faster time-to-launch for campaigns

Real-Life Omnichannel Success: Promod

Promod, a leading French women’s fashion brand with over 400 stores, wanted to elevate its personalisation strategy and connect online and offline experiences.

By unifying all customer data with Insider, Promod achieved 38X ROI by leveraging Insider’s Multi-Channel Marketing Solutions, full visibility across web, app and in-store journeys. Its marketing team began automating personalised communications that adapted to each customer’s behaviour in real time.

The brand initially focused on SMS and Web Push for fast results, then expanded into advanced app and loyalty flows, all managed from Insider’s central platform. Within just six months, Promod transitioned entirely from its previous tools to Insider, unlocking faster launches, deeper personalisation and stronger customer engagement both online and offline.

One standout initiative was the Name Day campaign, which sent personalised messages and offers to customers celebrating their name day. This strategy blended automation with emotional relevance, driving measurable in-store sales and enhancing brand loyalty.

The Future of Omnichannel Engagement

Today, creating connected experiences is no longer optional. Marketing automation and omnichannel orchestration have become critical for building meaningful customer relationships.

With Insider, marketing teams can automate intelligently, unify data with precision and personalise every experience with empathy.

Whether you’re a global retailer like Promod or a fast-growing digital brand, Insider helps you deliver seamless, consistent and relevant customer experiences, wherever your audience chooses to connect.

Contact us

To learn more about how Insider can help you transform your marketing strategy, request a demo with one of our experts today.