Insider Newsroom
September 22, 2023
MEA & India’s Leading Brands, Including Toyota, Pizza Hut, and Puma celebrate impressive growth and major milestones in partnership with Insider
[DUBAI, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of the MEA & India’s best-loved brands, including Toyota, Pizza Hut, and Puma.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating up to 4 years of working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of the MEA & India’s best-loved brands. Many of our customers have been with us for many years, in some cases up to, five years in this region. Their trust and support is a huge testament to the power of our platform,” said Ajish Pillai, Commercial Director at Insider. “We built Insider to help make marketing feel more manageable, and to improve that day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a weakening economy, Insider remains a driving force behind the success of many middle eastern brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of Middle Eastern best-loved brands are celebrating anniversaries and milestones with Insider, including Toyotawho has worked with Insider for 4 years. Pizza Hut, for 3 years, and most recently Puma who has partnered with Insider, in the last 2 years. .
The success of marketing and customer experience initiatives launched by Toyota, Pizza Hut, and Puma are even more impressive in the face of the economic challenges currently faced by marketers worldwide.
Spotlight: Toyota
Digital Marketing Professional, from Toyota, said, “By using Insider’s cross-channel marketing solution, Architect, we managed to set up a solution that lets us expand and upsell to all our other domains as well. We’ve been able to improve our engagement and conversions by utilizing multiple communication channels. While as of now we have been working on the e-parts domain alone, we now have a working plan in place for expanding to the automotive domain by this year..”
To read full of G2 Review, please click here.
Spotlight: Puma
Puma is also celebrating its 2-year partnership with Insider, a close relationship that’s seen an increase in revenue since integration. Insider’s local support team worked closely with the brand to understand its obstacles and concerns around communication of promotions, addressing these potential issues with a comprehensive integration roadmap to ensure a seamless transition.
Akansha, Head of Marketing at Puma India, said, “It’s helping us in communicating promotions , offers , creating a sense of urgency to buy products through its various features , highlighting our key stories , and uplifting customer experience through gamification products.”
Spotlight: Pizza Hut
Insider also helped Pizza Hut improve conversion rates by 27% on their website. Insider’s web suite has played a pivotal role in addressing cart abandonment, recovering lost sales, and driving conversion rates. This not only boosted conversion rates but also contributed to a notable increase in average order value (AOV). Through InStory, bounce rates have been reduced by 62%, indicating its effectiveness in retaining and captivating website visitors.
Insider’s advanced suite of solutions has become the backbone for Middle Eastern brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.
