Insider Newsroom
October 06, 2023
NA’s Leading Brands, Including Olaplex, Paper Mart and Dover Saddlery celebrate impressive growth and major milestones in partnership with Insider
[NEW YORK, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of the NA’s best-loved brands, including Olaplex, Paper Mart and Dover Saddlery.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating our time working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of the NA’s best-loved brands. Many of our customers have been with us for many years, in some cases up to 2 years in this region. Their trust and support is a huge testament to the power of our platform,” said Meyar Sheik, Global President at Insider. “We built Insider to help make marketing feel more manageable, and to improve that day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a challenging economy, Insider remains a driving force behind the success of many North American brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of North America’s best-loved brands are celebrating anniversaries and milestones with Insider, including Paper Mart who has worked with Insider for over 1 years. Dover Saddlery, for 1 year, and most recently Olaplex who has partnered with Insider, in the last 6 months.
The success of marketing and customer experience initiatives launched by Samsung, Paper Mart, and Olaplex are even more impressive considering the economic challenges currently faced by marketers worldwide.
Spotlight: Paper Mart
Paper Mart, is also celebrating a year of partnership with Insider, a close relationship that started out strong generating $182K within 3 months of deployment. Today, Insider’s local support team works closely with the brand to understand its obstacles and curate personalized customer experiences that are driving significant ROI for the company.
“Innovation is at the heart of everything we do at Paper Mart. Our journey with Insider has reinforced this commitment. The exceptional ROI and revenue growth we’ve achieved in such a short time frame show the potential when two forward-thinking companies collaborate.” – Allison McGuire, Vice President of Marketing at Paper Mart
Spotlight: Dover Saddlery
Dover Saddlery, is also celebrating one and half years of working with Insider. Dover Saddlery chose Insider because of a successful proof of concept which clearly proved Insider’s ease-of-use and unlocked immediate ROI. The team at Dover Saddlery loved how marketer-friendly Insider’s platform was, making it easy for them to make changes, test, and optimize their digital properties—fast and at scale. They were also delighted to experience a quick implementation process and fast TTV. So far, the partnership has yielded 29X ROI and generated $2M in incremental revenue for Dover Saddlery.
“Insider has made a significant impact on our business, generating $2M in incremental revenue through personalized experiences, and we’re just getting started.” —Ashly Jayne Snell, Director of Digital Marketing at Dover Saddlery
Spotlight: Olaplex
Most recently, Insider has partnered with Olaplex to deliver personalized experiences to their beauty shoppers. The beauty industry is a competitive space, so delivering hyper-relevant experiences that engage shoppers as individuals and promote product discovery is key for their customer experience strategy. Within our first six months the Olaplex team already saw remarkable results.
Insider’s advanced suite of solutions has become the backbone for North American brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN
