November 29, 2023 – Insider, a single platform for building individualized, cross-channel customer experiences, today announced that it had achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience.
Achieving the AWS Advertising and Marketing Technology Competency recognizes Insider’s expertise in providing customers with a software-as-a-solution (SaaS) platform that empowers marketers to enhance productivity and personalization with unified customer data and AI-powered journey orchestration across 12+ channels, including disruptive channels like WhatsApp Commerce and SMS.
As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS-validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability.
Insider and AWS have been collaborating and innovating together for over ten years. Insider’s design leverages the state-of-the-art modules of AWS, while AWS solution architects endorse our solution as best-practice tech design.
Over 1,200+ leading global brands use Insider’s platform, solidifying it as the go-to solution provider for marketing and eCommerce professionals worldwide. Enterprise brands around the world, including 1/3 of the Fortune 500, rely on Insider as their trusted MarTech partner, including Samsung, Coca-Cola, Vodafone, GAP, MAC, Virgin, Burger King, Toyota, Santander, Allianz, Adidas, Singapore Airlines, CNN, Lenovo, Madeira Madeira, Marks & Spencer, and many more. These much-loved brands trust Insider because it has successfully demonstrated technical superiority, product usability, and client success in providing end-to-end solutions, including data unification, journey orchestration, cross-channel personalization, and more.
Achieving the AWS Advertising and Marketing Technology Competency differentiates Insider as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners with domain knowledge and provides cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references.
“Insider is proud to achieve the AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category. Over the past 12 years, Insider has collaborated closely with AWS to consistently deliver outstanding digital customer experiences. This recognition serves as a strong endorsement of the significant positive impact we’ve achieved for our customers,” said Orkan Akcan, EVP of Channel Growth at Insider.
“I’d recommend Insider to any brand looking for an enterprise-level technology partner that can provide a 360-degree customer view that allows them to deliver the ultimate goal: a unique digital experience per consumer at scale,” said the Group Head of Digital Marketing and eCommerce at Vodafone. “Insider is independently verified to deliver the fastest time to value in the market, meaning we were able to reach ROI sooner while also becoming more efficient and productive as a team. As a partner, they understand what we’re looking to achieve, and the account management and support teams go out of their way to help us achieve our goals At Vodafone, we have a lot of partnerships, but Insider is different.”
AWS enables scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Insider.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more. Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Fall’23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
