Insider appoints its LATAM board of advisors to help regional brands optimize digital growth and deliver individualized cross-channel experiences

BRAZIL, July 27, 2021 – Insider, a leading platform for delivering individualized cross-channel experiences, announced its LATAM advisory board, composed of top executives from the marketing industry in LATAM. Insider began its maiden operations in the LATAM region back in 2020 and is already a renowned name in the region with a team of 16 members and growing. The opening of its office in the LATAM region is part of Insider’s growth and expansion into the Americas, having already built and scaled an extensive network in the EU, APAC, and Australia.

Insider is trusted by more than 800 global enterprise brands, including industry powerhouses like Unilever, Marabraz, Estée Lauder, Samsung, Toyota, Carrefour, BurgerKing, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN.

The LATAM advisory board comprises top marketing executives in the region who will help guide Insider’s growth in the region by leveraging opportunities, help build brand awareness for sustained growth. Insider has announced the names of the board members, namely- 

  • Rossana Sadir – CEO, Certified Management Advisor (CCA), General and Regional Manager for Brazil and Latin America, leading Consumer and Retail Goods businesses
  • Jorge Enrique Vélez – CEO – Partner – Quantum Loyalty Tech
  • Flávio Dias Fonseca da Silva – Chief Strategy & Growth Officer – Facily
  • Tomás Gazmuri – C-Level leading high-growth international businesses with Digital, Data & Analytics, Marketing across Retail, eCommerce and other businesses
  • Vicente Rezende – Partner – Simplex

Insider was recently named among the top 5 providers on the Forrester Wave for Cross-Channel Campaign Management and also recognized as the #1 leader on G2’s Summer’21 Report for Mobile Marketing and Personalization software. Insider will look to use this momentum to boost its operations in the new LATAM markets while building a sense of trust and loyalty — backed by these global recognitions.

The formation of this advisory board will be a bold and firm step in our commitment to serving the customers in this region with the most advanced and extensive technology available – enabling brands to deliver unparalleled digital experiences. Making inroads in a new market comes with challenges and exciting opportunities. We’re thrilled to have such exceptional people on our board, and I am convinced that the collective experiences of our board members will guide us forward. We will make use of the extensive knowledge and network they bring while we collectively work towards a safe digital future”, said Mortiz Wolff, Country Manager and Director at Insider, LATAM.

About Insider

As one platform for individualized, cross-channel experiences, Insider enables marketers to connect data from multiple channels and systems, predict their future behavior with AI, and create tailored customer experiences. Marketers use Insider’s platform to deliver one-to-one experiences across channels, such as Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.

The platform features real-time segmentation powered by deep artificial intelligence and machine learning to enable cross-channel interaction and personalization. With products like InStory, Predictive Ad Audiences, Smart Recommender, and Messaging App Suite (WhatsApp Business API, and Facebook Messenger), Insider builds future-proof products that help marketers create engaging, conversion-driven customer experiences.