Insider Newsroom
February 01, 2023
Insider announces 3X growth in the UK following a series of customer wins, including Samsung, Le Creuset, Generation and ECCO
Insider, a single platform for building individualized, cross-channel experiences, today announced 3X growth in twelve months. This news comes following notable customer wins – including Samsung, Le Creuset, Generation, and ECCO – and continued expansion among existing customers.
Insider powers hundreds of UK brands across industries like retail, eCommerce, financial services and banking, telecommunications, media and entertainment, and travel and hospitality. Insider’s impressive UK growth comes despite a softening economy, with the Bank of England warning that the UK is likely heading towards a long recession.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating tech stacks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).
To support business growth and ensure clients receive exceptional local customer support, Insider also announced plans to move operations to larger premises in Fitzrovia, London to accommodate its growing UK team.
“At Insider, we’re renowned for delivering fantastic local account management and support to our customers,” says Matt Markham, Country Manager at Insider. “Our commitment is to combine local know-how with global expertise to ensure our customers receive the highest levels of customer satisfaction. This commitment was recently recognized when our team won The Gainsight Dream Team Award. G2 users also rate our ‘Quality of Support’ as 9.6/10, one of the highest scores compared to any other vendor.”
“I’m delighted to announce that in light of continued UK growth, we’ll be relocating to larger a new and premises in a fantastic location. We’re also actively recruiting account managers and customer support professionals.”
“With a robust product – built specifically for marketing and eCommerce teams to deliver outstanding, growth-driving CX initiatives – we’re witnessing phenomenal interest from the UK’s leading brands and retailers,” adds Kubilay Sengun, Managing Director at Insider.
“Our 5/5 ranking in 16 key Forrester product criteria for Cross-Channel Campaign Management – including ‘Personalization’ and ‘Predictive analytics and machine learning’ – gives our customers confidence in the platform.”
“Typically, our customers are looking to consolidate and simplify their tech stack – either by moving away from single-point solutions that keep data locked in silos or by turning their backs on clunky cloud players which are difficult to integrate and use,” says Kubilay.
“We’ve also made several exciting announcements recently, including our acquisition of Meta-verified Messaging Platform, MindBehind, which will enable British brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp. We’re proud that our customers will be some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers”.
Verified User @ The Perfume Shop
“8.7x ROI with Insider’s multi-channel marketing hub in just one quarter”
What do you like best about Insider?
Insider has consistently helped us achieve our growth targets. We started using their mobile capabilities and were impressed by how much we were able to connect with our customers through non-traditional channels. Since then, we have decided to invest in InStory, as well, a social-media-inspired feature that offers an interactive way of showcasing products to improve [product] discovery. This feature comes with 100+ different templates, which our e-commerce team has a lot of fun using. This, too, has impressed the team very much, and we are now planning to implement their Smart Recommender and Architect, their customer journey builder, in the next quarter.
What problems is the product solving, and how is that benefiting you?
Insider’s AI engine is brilliant, and we haven’t seen notifications so well-timed and personalized for individual customers before. With Insider’s help, we have improved our personalization experience exponentially, so much so that more and more recurring customers of ours have been converted to VIP customers, significantly increasing their LTV, which is why we are continuing to invest in more Insider features to add to our marketing toolkit. Their account management team is second to none! They offer strategic support and give us recommendations that are impactful. We have already improved our revenue and customer retention rates since using Web Push and InStory.
Verified User in Fashion Industry
“We achieved a 275% uplift in conversion rate using Insider’s personalization products”
What do you like best?
It’s been one of the best decisions for us to use Insider as the platform is easy to navigate. They’ve helped us personalize experiences across the customer lifecycle seamlessly. Their products offer so much more than we initially expected.
Not just that, but the way team Insider collaborated with us and provided us with comprehensive training is genuinely commendable. Not just in helping us address any challenges that we faced, but they also provided us with ample solutions to improve our campaigns and, in turn, improve our key marketing metrics.
What problems is the product solving, and how is that benefiting you?
…We wanted a solution that could help maximize conversions and AOV. That’s where Insider came into the picture and suggested we leverage their Smart Recommender tool and implement conversion triggers on our website, such as progress bars and coupon codes, using their Web Push suite. By doing this, we witnessed a significant increase in the Average Order Value and a boost of 275% in the conversion rates (CVR) > Read full review
Digital Sales & Merchandising Manager @ Bugaboo
“A great platform that personalizes our customer experience and drives additional revenue.”
What do you like best?
What I like most about the Insider platform is that it’s really easy to use. The team provides great training to get you started quickly, but there’s so much more you can learn by experimenting and having fun with it. It’s very intuitive.
What I’m most excited about is the customer journeys based on product affinity that we are building. I think that’s an amazing capability to have and believe it will be really powerful.
What problems is the product solving, and how is that benefiting you?
Our existing tech stack, predominantly Salesforce Marketing Cloud, didn’t facilitate the level of personalization we wanted to provide to our customers. Insider enabled us to achieve our personalization goals, integrating easily with Marketing Cloud… > Read the full review
Today, Insider is ranked as the #1 Leader across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
We will continue to support our British customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how.
Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers.
Our goal remains steadfast; to support our customers with their customer experience initiatives through our market-leading solutions and local strategic guidance.
