Insider achieves Amazon Web Services (AWS) Retail Competency Status

LONDON, January 30, 2022 – Insider, the global leader in cross-channel personalization and customer journey orchestration, today announced that it has achieved Amazon Web Services (AWS) Retail Competency Status. AWS Retail Competency Status validates partners with innovative technology offerings that accelerate retailers’ modernization and innovation journeys across all areas of the enterprise. This accreditation is granted following a rigorous validation process by AWS to ensure Insider’s compliance with AWS best practices for building the most secure, high-performing, and efficient cloud infrastructure for industry applications. 

Insider has successfully demonstrated technical superiority, product usability, and customer success in retail, providing end-to-end solutions including data unification, journey orchestration, cross-channel personalization, and more. Retail enterprise brands around the world rely on Insider as their trusted MarTech partner, including MAC Cosmetics, Burger King, Toyota, Decathlon, and Puma.

Read how MAC Cosmetics achieves 17.2 X ROI using Insider’s cross-channel journey orchestration and gamification

AWS Competency Status paves the way for AWS clients to leverage Insider’s cross-channel campaign management capabilities to craft experience-led, personalized customer journeys,  powered by AI and unified data. This validation spotlights Insider’s ability to offer retailers a single comprehensive solution to replace and consolidate different point solutions, to deliver more profitable growth.  

What does this competency guarantee to Insider’s customers?

Technical superiority

Insider is the #1 leader in customer experience, loved by analysts and users. Our industry-leading solutions enable brands to deliver cross-channel customer experiences, powered by AI, and zero-and-first-party unified user data. We have recently made several exciting announcements highlighting the most advanced product roadmap of any vendor including; AMP for Email and our acquisition of the Conversational Messaging Platform, MindBehind, which will enable British brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp.

Enterprise-grade solution

Insider offers end-to-end customer engagement solutions that withstand the complexity and scale of enterprise organizations — starting from unifying customer data from numerous systems, to delivering integrated cross-channel journeys with ease, and advanced and flexible reporting to satisfy different stakeholders and departments.


Activating data is an important strategic investment for most businesses. Insider’s native integrations and APIs help businesses connect millions of data points to make data actionable and drive more results and ROI, achieving unparalleled levels of scale and efficiency. 

Fastest time to value

Insider offers the fastest time to value and promises the fastest time to set up compared to any other player – independently verified by G2 users.. This makes Insider the #1 choice for enterprises that strive to gain maximum profitability and efficiency from their MarTech investments. 

Insider named as the #1 Leader in G2 Winter ‘23 reports with the fastest time to value

Data security

The external validation from AWS helps reinforce the fact that Insider has adopted the most secure and resilient infrastructure to ensure your data, and your customers’ data are kept secure and safe. Insider’s data stewardship goes beyond basic security compliance to offer enterprise organizations complete peace of mind. 

Read more about Amazon Web Services Retail Competency.