Meet Insider’s five-o-five eBook series

Chris Baldwin

Aug 29, 2017

Meet Insider’s five-o-five eBook series Featured Image
Chris Baldwin

Aug 29, 2017

Launching Insider’s new eBook series: Five industry-specific best practices under five mins

Meet Insider’s Five-O-Five eBook Series!
5 actionable personalization scenarios. 5 min read-time.

In these industry-specific byte-size eBooks, we introduce 5 winning personalization ideas that you can read in 5 minutes and easily put into practice. All ideas are based on our experience with global clients across industries, including Singapore Airlines, Uniqlo, Toyota, Lenovo, CNN and many more. So, we wanted to share proven best practices we’ve discovered on the way.

We’re kicking off our Five-O-Five e-book series with three different industries:

Take 5 to read:

Each eBook will cover:

  • Key challenges industries face going through digital transformation
  • Proven CX and personalization strategies adopted by the world’s leading brands
  • Actionable vertical-specific personalization scenarios

Stay tuned for the upcoming eBooks in our series.


Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.