As our dependence on mobile devices grows, mobile shopping accounts for 50% of global eCommerce earnings (eMarketer). Forrester suggests that smartphones will impact 34% of total U.S. retail sales in 2018, which is more than $1 trillion.
Based on Insider’s data, 62% of traffic to digital channels comes from the mobile web. Yet, only 20% of conversions take place on this channel. Tapping into your mobile web conversion potential to optimize your funnel for more conversions and customer engagement, you’ll have to rethink how you can optimize mobile web experiences.
To help marketers across industries deliver more immersive and human experiences on the mobile web, we have built InStory.
InStory is a social-media inspired feature, that allows you to engage and convert with your customers with Instagram and Snapchat-esque stories. Stories have grown multi-fold from its inception in the early days of Snapchat. It became a platform on its own after Instagram rolled their take on stories. Today it is estimated that 300 million users are leveraging stories to share their own journeys across the globe.
But that’s not where the story ends. In fact, 33% of the most popular Instagram stories are created by businesses across the globe. Stories help businesses connect with their audiences in a more human way across various industries as you will learn in detail as you read further.
How can InStory spice up mobile web experiences?
InStory: Coming Soon
We’ve built InStory based on industry trends, especially tailoring its capabilities for eCommerce, travel and media industries.
In this blog, we discuss major use cases and how you can use InStory to provide your mobile web customers with a modern and immersive experience.
InStory enables marketers to create more captivating experiences for mobile shoppers. You can create visual experiences that portray all your new arrivals, limited time offers and sales event in a fresh way.
It allows you to convey stories in a matter of seconds from a single screen rather than deploying separate pages or various homepage sections.
With InStory, you can create multiple stories on any page of your mobile website. You can create visually-rich stories including photos and GIFs, with an option to add a call-to-action.
While developing InStory, we spoke to travel industry experts to understand their specific needs and challenges when it comes to engaging their mobile web audiences.
InStory can especially bolster the travel industry as it serves as a window for your customers to reach their dream destinations. It gives you a unique opportunity to grab their attention and keep it. InStory can help you inspire travellers and build loyalty by highlighting travel diaries instead of generic photographs of popular destinations.
You can always ask our local growth experts with years of experience in the travel industry for ideas to share inspiring stories throughout the year.
In our fast-paced world, people love consuming bite-sized content since the majority of us don’t have the time to read detailed coverage of topics that we might be interested in, on the go. Instead, your mobile web users are interested in top stories, whether it’s news or an editorial covering cars, travel, tech and so on.
InStory does exactly that. It can be immensely helpful in breaking stories for quick consumption by your readers. It can also help you promote your authors and influencers or share a teaser for your exclusive new column and more.
InStory opens a new window for mobile marketers: It provides a blank canvas for brands to create powerful stories to connect with their mobile web audiences more humanely. We are eager to see how you will start telling your brand stories. InStory releases very soon, and we can’t wait!
Edwin is oversees Insider's customer success team in Indonesia and the Philippines. He has 6+ years of experience in digital marketing, with a special focus on multichannel CRM strategy, growth hacking, and A/B testing. Before Insider, Edwin was a technology consultant at Accenture and co-founded his own Digital Agency.