Estamos aquí para ayudar a IE Business School a conseguir su misión de convertirse en la primera elección de los usuarios web para encontrar los mejores programas y el mejor servicio disponible en la industria educativa en España.
A continuación, se incluyen 3 estrategias para ayudar a IE Business School a ofrecer experiencias de cliente personalizadas y generar leads cualificados.
Convierte a los usuarios en clientes potenciales.
Con Architect, el orquestador de recorridos de cliente cross-channel de Insider, puedes hacer que cada interacción con tus clientes dependa de: ¿En qué están interesados? ¿En dónde hacen clic? ¿Cuál es el mejor canal para interactuar con ellos?
Crea experiencias multicanal potentes y personalizadas que transmitan mensajes relevantes, en el canal preferido del cliente.
Aumenta la visibilidad y mejora el descubrimiento de programas a través de la navegación como en redes sociales. Con InStory, puedes personalizar stories según los intereses o el comportamiento de los usuarios; las imágenes se expanden en una experiencia inmersiva que tus clientes amarán.
Mostrar el mismo contenido a todos los visitantes de tu página web es una oportunidad perdida para generar mayores tasas de engagement y leads.
Con las capacidades de personalización avanzada de Insider, puedes combatir la “ceguera de los banners” y presentar contenido y programas personalizados a los visitantes recurrentes o conocidos. Genera una experiencia muy relevante que además refleje el historial de búsqueda, el comportamiento de navegación, intereses o comportamiento futuro de tus clientes y visitantes.
Visualiza los datos de los clientes procedentes de múltiples canales en un panel unificado. Orquesta recorridos personalizados usando datos en tiempo real e información basada en IA para aportar más valor en cada punto de contacto con el usuario.
Si deseas analizar cómo estas estrategias aportarían valor a la experiencia de tus clientes, no dudes en contactarme.
Camila Uribe
Digital Growth Consultant
+ 34 676 25 76 01
“We were pleasantly surprised when we saw results in just a month — a 20% increase in conversions on desktop web using only Social Proof is truly remarkable.”
Solutions
Essential Guides
Enterprise CDP, Cross-Channel Marketing, Personalized Customer Experience, WhatsApp Marketing, Email Marketing Platforms, Customer Data Integration, Market Segmentation, Journey Orchestration Platforms, Customer Journey Analytics, Recession-Proof CX Strategies, Migrating vs. Remaining
Cookie | Duration | Description |
---|---|---|
__hssrc | session | This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". |
cookielawinfo-checkbox-necessary | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
Cookie | Duration | Description |
---|---|---|
__hssc | 30 minutes | This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
bcookie | 11 months | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
Cookie | Duration | Description |
---|---|---|
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
__hstc | 11 months | This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 1 year | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_UA-81205217-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
hubspotutk | 11 months | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
bscookie | 11 months | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 11 months | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
Cookie | Duration | Description |
---|---|---|
AnalyticsSyncHistory | 1 month | No description |
cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-others | 1 year | No description |
ins-c | 1 day | No description |
ins-storage-version | 1 year | No description |
insdrPushCookieStatus | 1 day | This cookie is set by the provider Insider. This cookie is used for web push recieving. |
RUL | 1 year | No description |
UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |