5 strategies to drive revenue and customer loyalty


Hello, we are Insider. 

We are here to help John Lewis achieve its mission to transform the customer experience online, on mobile and in-store, making it easier for customers to shop.

Here are 5 customized and highly-effective approaches to help you accelerate your online business and drive more growth and loyalty.

Take inspiration and learn how to:

  • Enhance product discovery on mobile with snackable stories
  • Boost engagement and conversions across digital channels
  • Encourage repeat purchases with replenishment reminders 
  • Personalize the shopping experience for each customer – wherever they are

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Convert anonymous visitors into known customers with gamification

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Put your visitors in control of their journeys and transform the traditional experience with an extraordinary twist.

Increase CLV with beauty replenishment reminders

With replenishment reminders, you can keep customers coming back to you. 

Most beauty products have a short shelf life. Customers should replace mascara and eyeliner every three months — eyeshadow, foundation, concealer, and lipgloss every year.

By combining makeup expiration data with customers’ purchase histories, you can send compelling reminders via web or app push to encourage them to buy and generate recurring revenue. Provide a discount to sweeten the deal.

Drive seamless 1:1 experiences through
cross-channel journey orchestration

Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior What did they click? Buy? What’s the best channel to engage them?

All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier…or more effective.

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Create a personalized shopping experience for every customer

Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website. Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.

Trusted by 1000+ businesses, including:

Marks & Spencer increases cart recovery rate to 15.1%

 7 Tactics To Make Buying Online a Valuable Personal Experience

IKEA gets more than 3,000 4-star reviews with in-app overlays

Ready to learn more?

If you would like to discuss how any of these strategies would bring value to the John Lewis customer experience, don’t hesitate to get in touch. 

Kristian Kramp

Digital Growth Consultant


+44 7366 569 577

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