One of IKEA’s primary goals is to provide its customers with the best possible shopping experience from the minute they enter its store – whether online or offline. To achieve this, the company wanted to evaluate and improve the overall mobile app experience of its users by capturing real-time customer feedback.
Using Insider’s in-app overlays, IKEA was able to monitor its mobile usage and gather feedback from its app users. The results were stunning, as the company saw its in-app use improve massively. Within 15 days, it received over 3,000 reviews of 4 stars upwards on Google Play.