5 strategies to drive revenue & growth across digital channels
Hi, we are Insider.
We are here to help Aldi drive more revenue by delivering compelling, connected and personalized digital customer experiences.
Here are 5 customized and highly-effective approaches to help you accelerate the path to purchase, maximize average order values and make it easier and more enjoyable to shop with Aldi.
Learn how to:
Enhance product discovery on mobile with snackable stories
Convert anonymous visitors into known customers with gamification
Create a personalized shopping experience for every customer
Maximize AOV with personalized product recommendations
Use ultra-visual elements like progress bars to boost AOV
Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
Convert anonymous visitors into known customers with gamification
Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.
The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.
It’s even possible to weight promotions towards specific customer segments to match your objectives. You might want to try offering the most enticing rewards to visitors sourced via more expensive paid ad channels, to maximize conversions and Return on Ad Spend.
Create a personalized shopping experience for every customer
Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.
With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website. Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behaviour.
In this example, we have identified from Sophie’s previous behaviour that she is interested in the garden category, and that she has a high discount affinity. So next time she visits the site, she sees the clearance hero banner and products from her favourite category.
Maximize AOV with personalized product recommendations
Insider’s AI learns your customers’ favourite things, based on browsing and purchase behaviour, as well as “go-to” algorithms like Top Sellers and Customers Also Bought.
You can offer recommendations on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you understand what they value and show them products that they will love.
Maximize average order value and customer lifetime value with personalized upsell and cross-sell recommendations.
Use ultra-visual elements like progress bars to boost AOV
Visibility, placement and ease of use make all the difference in conversion rate optimisation. Small visual changes make it more easy and enjoyable to shop on your site, adding up to significant incremental revenue.
Purchase progress bars are a great way to encourage customers to add that one (or more) final item to their basket and boost average order value.
Adding this gamified element on PDPs to your £30 free shipping offer incentivises your customer to keep shopping and reduces the friction and extra clicks of customers having to go back and forth to their basket to see if they’ve hit the right amount.
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Ready to learn more?
These are just a handful of ways that Insider could bring value to the Aldi customer experience. If you would like to see more, don’t hesitate to get in touch.
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