While a Customer Data Platform (CDP) makes it easy to collect millions of customer data points online and offline, marketers often struggle to figure out how to activate this data and drive better ROI. To enrich their tech stack and target customers with more precision, marketers are turning to actionable CDPs.
Insider connects data from different channels and sources, builds a complete view of every customer, predicts future behavior and intent with AI, and allows you to deliver individualized experiences — all on a single platform with the fastest time to value.
Learn why thousands of marketers choose Insider to activate their customer data and orchestrate cross-channel experiences that win.
Insider trumps 10+ global vendors to receive the maximum rating, 5.0/5.0, for multiple CDP criteria including the ability to seamlessly stitch zero, first, second & third-party customer data into unified customer profiles, AI-led predictive analytics and optimization, journey orchestration, consent management, time-to-value (TTV), and more.
You can’t deliver the best customer experience with fragmented data scattered across your tech stack. Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-view of every single customer. You can then effortlessly deliver individualized cross-channel experiences your customers will love. The result? Customer loyalty and better ROI.
The Forrester Wave™: Cross-Channel Campaign Management, 2021 Report recognizes Insider’s ability to deliver frictionless experiences on your customers’ most preferred channels. This also includes emerging mobile messaging channels like WhatsApp, LINE, SMS, and RCS.
Every customer is more than just data points. Design and launch more human and one-to-one customer journeys across channels. Our intuitive platform makes it easy to craft complex journeys based on 30+ triggers, real-time behavior, and AI-led predictions Gamified templates and our click-and-drop editor makes it easy to customize and deploy impactful campaigns in minutes. All primed to increase engagement, conversion, and retention.
Get even more out of every campaign and journey with machine learning algorithms that power advanced features like send time optimization and next best channel to optimize send times, channels, devices, journey paths, recommendations, and offers. Insider’s actionable CDP also offers AI-led auto-winner testing and multi-armed bandits to help you go above and beyond regular A/B/n testing.
Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.
Insider connects data across channels, predicts future behavior with AI,
and individualizes experiences from a single platform with the fastest time to value.
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